5 DIFFERENCES BETWEEN VISION AND MISSION STATEMENT
About|A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives.|A Vision statement outlines where you want to be. Communicates both the purpose and values of your business| Answer:|It answers the question, “What do we do?”|It answers the question, “Why are we here?”| Time:|A mission statement talks about the present leading to its future.|A vision statement talks about your future.| Function:|It lists the broad goals for which the organization is formed. Its prime function is internal, to define the key measure or measures of the organization's success and its prime audience is the leadership team and stockholders.|It lists where you see yourself some years from now. It inspires you to give your best. It shapes your understanding of why are you working here| Change:|Your mission statement may change, but it should still tie back to your core values and vision.|Your vision should remain intact, even if the market changes dramatically, because it speaks to what you represent, not just what you do.|
As mentioned in Apple‘s investors website Apple‘s mission statement is (thus can be considered to be the most authentic):"Apple designs Macs, the best personal computers in the world, along with OS X, iLife,iWork, and professional software. Apple leads the digital music revolution with its iPods andiTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone andApp Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices." ·
Another mission statement that is attached with Apple as its mission statement is:"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet...
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