This module will be assessed in two main ways – a group presentation (40% of the marks) and an examination (60% of the marks). The details of the presentation scenario are contained within this booklet and students are advised to read them carefully before embarking on this assessment. The group presentations will take place during the seminars. All group members must be present for delivery of the presentation. Presentation groups should be made up of 5 students. Presentations should be 15 minutes in length followed by 10 minutes of questions. The assessment criteria are attached to this document and it is important that all students have read and understood the assessment criteria. Students are NOT required to submit a copy of the presentation to the Business School office but should bring two printed copies of the presentation to give to class tutors when you formally present. Activity
Presentation Title: Matching HRM and competitive strategies (Based on a Case Study by Lupton (2006) Manchester Metropolitan University). Scenario
You are a team of HR consultants and have been asked to advise three companies in the development of their HR strategies. The key requirement is that in each case you recommend an approach to managing human resources that matches and is appropriate to the particular competitive strategy that the firm is pursuing. Background information
Consider the following brief descriptions of the business strategies of each company, all of which make office furniture.
1. Benchill & Sons
Benchill make a narrow range of basic office furniture: desks, chairs, cabinets and the like. Their approach is to manufacture and sell their products as cheaply as possible and to keep profits high by selling in high volume. Benchill don’t pretend that their furniture is better than their rivals (it most certainly isn’t, though it – usually – meets a certain basic standard)....