Hr Recrutment & Selection in Ultratech

Topics: Birla family, Recruitment, Aditya Birla Group Pages: 47 (12122 words) Published: October 15, 2011

An Overview
The roots of the Aditya Birla Group dates back to the 19th century in the picturesque town of pilani set Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group’s founding father, Ghanshyam das Birla, set up industries in critical sectors such as textiles and fiber, aluminum, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian Freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhi Ji. It was at ‘Birla House’ in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. A formidable force in Indian Industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order.

He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former union Finance Minister, Dr. Man Mohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia the Philippines and Egypt. Most importantly, his companies earned respect and admiration of the people, as one of the India’s finest business houses, and first Indian International Group globally. Through this outstanding record of enterprise, he helped create enormous wealth for the nation, and respect for Indian entrepreneurship in south East Asia. In his time, his success was unmatched by any other Industrialist in India. Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the group has sustained and established a leadership position in its key business through continuous value creation. Spearheaded by Ultratech, Hindalco, Aditya Birla Nuvo, Indo Gulf Fertilizers and companies in Thailand, Malaysia, Indonesia the Philippines staple fiber, aluminum, cement, copper, carbon black, palm oil, insulators, and garments. And with successful forays into financial services, telecom, software and BPO, the Group is today one of the Asia’s most diversified business groups.

“To be a premium global conglomerate with a clear focus on each business.”

“To deliver superior value to our customers, shareholders, employees and society at large.”

* Integrity
* Commitment
* Passion
* Seamlessness
* Speed

Integrity, Commitment, Passion, Seamlessness and Speed. These tighter constitute what we call our “Value”. They are all equally important and no value will take precedence at the cost of the other. It is in the harmonization of the five that we see the prospect of greater value creation for all out stakeholders. If living by our five Values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. There can be no greater commitment to our Values than this.

1947- Ultratech cement incorporated.
1950- Production of fabrics at Gwalior with imported Man-made Rayon.
1954- VSF production commences at Nagda
(Madhya Pradesh).
1968- Rayon production commences at Mavoor, Kerala.
1972- Nagda commences production of rayon grade caustic soda— for VSF production.
1977- Ultratech’s third rayon plant – at Harihar, Karnataka goes into production.
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