Hp Swot Matrix

Topics: Marketing, Hewlett-Packard, Currency Pages: 4 (902 words) Published: April 22, 2013

Strengths of HP

1. Global presence.
2. Strong brand image with high quality of product and service. 3. Providing customers service with specific technical support. 4. Successful Strategic Acquisitions.

Hewlett-Packard has strong financial condition. Hewlett-Packard is a global company and became world’s biggest computer hardware. The growth of 26% in the Americas; 28% world-wide percent in Europe, the Middle East, and Africa; and 16 percent in Asia Pacific and Japan with the broad-based global recovery (HP Annual Report, 2010).

Hewlett-Packard is maintaining the No. 1 position in worldwide market share, as well as healthy average selling prices. Hewlett-Packard is differentiating through remarkable product design and customer experience from the range of high-end gaming PCs to sleek, powerful notebooks to fashion-inspired netbooks and innovative smartphones (HP Annual Report, 2010).

Hewlett-Packard has its own support organizations to provide customers service with specific technical support. Hewlett-Packard can provide end-to-end IT solution, including infrastructure technology, business process outsourcing, technology support and maintenance, application development and support services and consulting and integration service.

Hewlett-Packard continues on recognizing and capitalizing on strategic acquisitions. The company’s major mergers and acquisitions in recent past include Compaq Computer Corporation in 2002. In April of 2010, Hewlett-Packard announced to buy Palm for 1.2 Billion. It increases its competitiveness therefore creates value for investors and customers of the company.

Weaknesses of HP

1. Weak Market Segment Integration
2. Over rely on three-party supplier
3. R&D department has significantly less investments
4. Not comprehensive product portfolio

HP lack presence in some segments. Comparing to its major competitors, such as Accenture, EMC and IBM, HP’s portfolio offers less significant on software...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Swot Matrix Essay
  • Hp Company Swot Analysis Essay
  • Essay about Hp Swot Analysis
  • Swot Analysis of Hp, Lenovo and Apple Essay
  • Hp Compaq Essay
  • Essay on Hp Swot Analysis
  • Essay about HP COMPAQ

Become a StudyMode Member

Sign Up - It's Free