Hp Pendrive

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HP Pendrive Creative Brief
Iman Giri
ADV 140 - 17/01/13

BRAND STATEMENT
The HP Brand is a “lifestyle” brand that provides electronic gadgets. PROJECT BACKGROUND
Wheather you are very much active in computer and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who are active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to choose the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and abused in all kinds of everyday lifestyles.

TARGET AUDIENCE
15-70 years old males,females who involve with computer to whatever lifestyle they live.The audience will cover the entire spectrum of “computer users” from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc. Advertising Objective

Create consumer demand and awareness for HP Pendrive.
CONSUMER MESSAGE
Pendrive made specifically for your lifestyle.
KEY CONSUMER BENEFIT
HP provides durable and quality pendrive,no matter what you are doing. BENEFIT SUPPORT
> Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive.
> HP provides upto 64 GB pendrive.
> Small in size.So, it is easy to carry anywhere.
COMPETITION
Transcend,Sony,Kingstone.

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