Hp Case Study

Topics: Strategic management, Marketing, Hewlett-Packard Pages: 11 (3082 words) Published: November 30, 2011
November 22

Case Study HP
Hewlett Packard Corporation 2007

Table of contents
 Introduction
 Existing vision, mission, objectives and strategies  Proposed vision and mission

 Stage 1: Input Stage
 Internal Factor Evaluation (IFE)  External Factor Evaluation (EFE)  Competitive Profile Matrix (CPM)

 Stage 2: Matching Stage
 Strengths-Weaknesses-Opportunities-Threats Matrix (SWOT)  Strategic Position and Action Evaluation (SPACE)  Boston Consulting Group Matrix (BCG)  Internal- External Matrix  Grand Strategy Matrix

 Stage 3: Decision Stage
 Quantitative Strategic Planning Matrix (QSPM)  Strategy and Long-term objectives  Comparison with the Actual Strategies of the Company  Implementation & Expected Results

 Conclusion

Vision & Mission
Existing vision, mission, objectives and strategies
Hewlett Packard has formulated shared values on their homepage. The Values they work according to are as follows: Passion for customers We put our customers first in everything we do. Trust and respect for individuals We work together to create a culture of inclusion built on trust, respect and dignity for all. Achievement and contribution We strive for excellence in all we do; each person's contribution is critical to our success. Results through teamwork We effectively collaborate, always looking for more efficient ways to serve our customers. Speed and agility We are resourceful and adaptable, and we achieve results faster than our competitors. Meaningful innovation We are the technology company that invents the useful and the significant. Uncompromising integrity We are open, honest and direct in our dealings.

The visions statement is formulated in the form of Corporate Objectives: Customer loyalty We earn customer respect and loyalty by consistently providing the highest quality and value. Profit We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives. Growth We recognize and seize opportunities for growth that builds upon our strengths and competencies. Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions. Commitment to employees We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.

Leadership capability We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win. Global citizenship We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.

Proposed vision and mission
As the book Strategic Management by Fred R. David explains there are nine important components that have to be included into a mission statement. 1. 2. 3. 4. 5. 6. 7. 8. 9. Customers Products or services Markets Technology Concern for survival, growth, and profitability Philosophy Self-concept Concern for Public Image Concern for employees

Extract from “Strategic Management, thirteenth edition” by Fred R. David As we skim through the mission statement of Hewlett Packard we notice that the mission statement covers most of the parts. Although to have all nine components in the mission statement we should add a few notes. The part ‘Markets’ is completely left out whereas the self-concept is only reflected in the other points. The following part should be added. Retain Market We are a cutting edge in what we do and who we serve and will maintain this global presence at all time. After all if we take the objectives of HP into account as well, all nine characteristics are covered.

Stage 1: Input Stage
Internal Factor Evaluation (IFE)
Hewlett Packard’s Key Internal Factors Strengths Innovation of products within a wide range Good distribution Acquisition of innovative technology providers Brand name Low debt Web technology for product awareness...
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