Hp Case Study

EXECUTIVE SUMMARY

Recently, there have been tremendous inquiries about environmental regulations and their impacts on the global supply chain that propagated by activist and NGOs all around the world. In the electronics industry, this has been hooked to a series of new regulations that address the hazardous materials built into products such as RoHS (Restriction on Hazardous Substances) and the take-back of items from consumers at the end of their useful life such as WEEE (Waste Electrical and Electronic Equipment). These issues have radically enlightened some of the giant companies and they had begun to instill the concept of global citizenship for the betterment of all.

At Hewlett-Packard, global citizenship is an integral part of its critical success factor. HP took into consideration the balance of economic concerns but focuses more on environmental aspects revolving their products design and development, operation management and supply chain, and engaging directly with stakeholders by using technology to benefit people, businesses, society and the environment. These allow them to continuously obtain competitive edge over other rivals by accepting and adapting to these challenges and offering the best solutions for innovation and growth.

Therefore, this paper is intended to discuss the arising issues of Green Supply Chain Management and Reverse Logistics in Electronic Industry by setting HP as an exemplary model in adapting to this revolutionized concept. Along the way, we will discuss on the ultimate electronics supply chain toward which HP is working and identify possible areas for improvement so as to be an explicit blueprint for others to replicate.
  1. INTRODUCTION

1. Prolog

Global Citizenship can be defined as a moral and ethical disposition which can guide the understanding of individuals or groups of local and global contexts, and remind them of their relative responsibilities within various communities. This view is exemplified by the... [continues]

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