Verizon as the second largest US telecommunications services provider (after AT&T). The company's wire line business provides local telephone, long-distance, and Internet access services to residential and small to midsized businesses in 28 states and Washington, DC. It has about 40 million voice access lines in operation and it serves about 8 million broadband Internet customers. Verizon's primary competitors are: AT&T, Qwest, and Sprint Nextel. The primary attributes of the products marketed by Verizon are that they offer products with expanded network capability. Other cell phone providers seem to market that their packages are less expensive to target those who just want a cell phone without the necessity for services beyond their local area. It is quite evident that Verizon has gone to great lengths to establish a network where they have enhanced capabilities to maintain this claim. Consumer Reports validates that Verizon offers a superior product with a standout for connectivity and marketing to emphasize a personal association with the customer through their expanded network. Product promotion reinforces their best asset. Additionally they have built value through effective marketing techniques as mentioned earlier and their marketing mix includes a target market that... [continues]
Cite This Essay
(2009, 06). How We Develop Relationship Through Brands. StudyMode.com. Retrieved 06, 2009, from http://www.studymode.com/essays/How-We-Develop-Relationship-Through-Brands-213073.html
"How We Develop Relationship Through Brands" StudyMode.com. 06 2009. 06 2009 <http://www.studymode.com/essays/How-We-Develop-Relationship-Through-Brands-213073.html>.
"How We Develop Relationship Through Brands." StudyMode.com. 06, 2009. Accessed 06, 2009. http://www.studymode.com/essays/How-We-Develop-Relationship-Through-Brands-213073.html.