How to Write an Essay

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Essay 由 introduction,main body, conclusion, reference四部分组成,下面以这篇文章为例,教你如何写作一篇符合格式的essay

全文统一用times new roman字体,小四,1.5倍行距

文章中请不要用I,WE,OUR,YOU,YOUR之类的主观性强的1,2人称,可以用被动语态或其他句型代替 1.0 Introduction (分两部分)
Allainz the biggest insurance wants to further expand its business, globally. Among all the countries India and China are two most attractive markets. Before deciding which market to involve in, a detailed market research is indispensable. This essay just gives a comprehensive study over the two markets. (第一个部分介绍essay的主要内容)

Firstly, this essay will make a general overview of the insurance industry globally, and the second part is the information of the Allianz Group. Subsequently it will make some market analysis of Chinese insurance market. The analysis of Indian insurance market lies in the fourth part of the easy. Finally it will put forward some recommendation for the marketing selection and entering strategy for the Allianz group. (Introduction第二部分介绍这篇文章的结构,按照firstly, secondly,…finally的固定形式介绍文章结构,你只需列入body里面介绍的每一点)

(Introduction之后是main body,把文章分成几个小点讨论,每一点写个小标题,加粗)

2.0 The general overview of the insurance industry globally

The insurance industry is the industry dealing in risk and larger sum of money is indispensable for the business of this line. Insurers promise to compensate individuals and businesses for future losses, in exchange for a premium, thus taking on the risk of personal injury, death, and damage to property, unexpected financial disaster and just about any other misfortune. Insurance companies also purchase their own type of insurance, called reinsurance, which allows them to insure large risks and to spread the risk on smaller accounts. Insurance companies rely on investment income to make a profit, since premium alone is typically not adequate to pay claims.

In the past 10 years, the world actual GDP increased by 2.9%, averagely, keeping a stable increase. The GDP increased 3.4% and reached 44.4453 trillion dollars in 2005, globally. Simultaneously, the insurance industry developed rapidly and played a more and more important role in the world economy activities. The total revenue of insurance industry was only 1.406 trillion dollars, but it increased to 3.426 trillion dollars, with the annual increase rate of 5.72%.

3.0 The information of the Allianz Group

The Allianz Group is one of the world's leading insurers and financial services providers. It was founded in Berlin, in 1890. Allianz Group provides its more than 60 million customers worldwide with a comprehensive range of services in the areas of property and casualty insurance, life and health insurance, and asset management and banking. In fiscal year 2005, Allianz's total revenues amounted to some 100.9 billion Euros. At the end of 2005 Allianz Group had more than 1.26 trillion Euros in assets, under management. Of this, 743 billion Euros were assets managed for third parties.

4.0 Two feasible markets for Allianz group to enter

China and Indian, as the two biggest developing countries in the world, hold great attraction to foreign companies. Large portion of the 500 biggest companies of the world now have invested in or are preparing to develop in the two countries. Both China and India have huge population, thus possess immense potential markets. Allianz who wants to seek for further development and keep its leadership in the insurance industry must extend its business to China and India. As a matter of fact the Allianz Group has already invested in China and India, but the total investment cannot justify the large market of the two countries, so the leaders of Allianz decide to further extend its business in the two countries. Nevertheless, for the two countries, which one shall be prior? Further investigation and analysis will reveal which country is more attractive to Allianz.

4.1 Analysis of Chinese insurance market(请多使用大标题,小标题,让逻辑结构更加清晰。)

a. The cultural analysis of China
China is a nation with a...
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