How to Plan a Health Education Campaign

Topics: Behavior, Alcoholic beverage, Drink Pages: 5 (1488 words) Published: December 5, 2013
Unit 20
Task 2
P3- Explain how to plan a small- scale health education campaign relevant to local or national health strategies We are going to use the Change 4 Life and Drinkaware and their resources to help us with our own campaign. They have lots of useful information that will help us inform the students of the college about alcohol and drinking sensibly. Both campaigns have resources that show you how many units are in each drink and how many units you’d have had on an average night out. This will hopefully shock people and make them think about how much they actually drink. We will get our information by looking on the internet and also ringing the campaigns to see what resources we can get that will help us with our own campaign Our targets for our campaign are to make people aware of how many units they’re drinking compared to what the recommended amount is and what can happen to their health if they’re drinking over the recommended amount. We’ll do this by providing them with the information from Change 4 Life and Drinkaware. We will only use information from recognized and trusted websites so that we know the information we’re giving out is correct. We’ll get feedback from the students by doing a questionnaire before and after so we can see what they have learnt from our campaign. On the Change 4 Life and Drinkaware websits it tells you about the recommended alcohol units a day men and women are allowed and we will be using this to hopefully shock people and make them realise how their putting their health at risk by drinking over the recommended amounts of units a day. On the Drinkaware website it has different statistics on the side about alcohol. For example one statistic says “More than 1 in 10 deaths of people in their 40s are from liver disease, most are alcohol liver disease. We will be using statics like this to hopefully shock people and make them realise that they need responsibly. Our aims are to improve students and tutors in college’s awareness of alcohol which will then hopefully lead them to drink responsibly and this will eventually improve their health. We will do this by using: The role of mass media

Community development approach
Two way communication
The role of mass media- We’ll use the role of mass media to advertise the campaign to let the students and staff of the college know when and where we are holding our campaign. We’ll use resources like leaflets and broachers from Change 4 Life and Drinkaware and these are also role of mass media Community development approach- We will use this approach as we are members of the community all trying to make a difference within aspects of health. Two way communication- We’ll use this if some of the students or tutors come and ask for the information instead of every member of our campaign group talking all at once one of them will sit down with the student/ tutor. This will be informal so the user will be at ease and feels comfortable enough to ask questions. P4- Carry out a health education campaign, relating it to models of behaviour change Health belief model

The health belief model is physiological model that to tries to explain healthy behaviours and predict what will happen if we go against advice to live a healthy lifestyle. To do this they will focus on the beliefs of each person and also their attitude. We’ll use this in our campaign to try and get people to understand the dangers of alcohol and the effects it has on the body. We’ll do this by using the resources we have like the unit counter that will show them how many units they drink on an average night out and what and how much food could be consumed instead of the alcohol. Theory of reasoned action

Theory of reasoned action looks at the links between beliefs, attitudes, norms, intentions and the behaviour of the individual. This theory tries to show that someone’s behaviour will change if they know that it’s good for them. We will use this for a campaign because we’ll...
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