Preview

How to Measure Productivity and Performance in Service Sector

Best Essays
Open Document
Open Document
4434 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How to Measure Productivity and Performance in Service Sector
1

SERVICE INDUSTRY

Measuring Productivity and Performance in
Service Industry
Term Paper

2012

SERVICE INDUSTRY

2

Table of Contents
1. INTODUCTION ........................................................................................................................... 3
2. PRODUCTIVITY MEASURES ....................................................................................................... 4
2.1 India: The Growth Imperative .……………………………………………………………………………………….4
2.2
2.3
2.4
2.5

The concept of productivity in service sector………………………………………………………………….5
The quantity aspect of service productivity…………………………………………………………………….5
The quality aspect of service productivity……………………………………………………………………….6
Substantial and measurement issues in productivity………………………………………………………7

3. PERFORMANCE MEASURES……………………………………………………………………………………………….8
3.1 Is variance difficult to measure……………………………………………………………………………………….9
3.2 Principles of service management…………………………………………………………………………………..9
3.3 Measurement system……………………………………………………………………………………………………11
4. CONCLUSION…………………………………………………………………………………………………………………..12
5. REFRENCES………………………………………………………………………………………………………………………13

3

1. INTRODUCTION
In the past two decades, the Indian economy has evolved quite differently from most other advanced industrialized economies. The paper focuses on the issues faced during measuring productivity and performance in service sector. Unlike economies which have experienced a large increase in unemployment. The Indian unemployment rate in 2010-11 has been little different than in previous years.
This paper surveys the literatures on the difficulties of measuring productivity in the service sector in general and the IT industry in particular. In the service sector, the practical and conceptual problems associated with constructing appropriate indexes to measure productivity are substantial. Productivity shows whether the activity of an



References: Anderson, R. G. and K. L. Kliesen (2006) ,Federal Reserve Bank of St. Louis Review May/June. Baily, M.N. and R.J. Gordon (1988), ‗The Productivity Slowdown, Measurement Issues, and the Explosion of Computer Power‘, Brookings Papers on Economic Activity, 2, pp Berry, L. Services marketing is different // Service Marketing Englewood Cliffs, 1984, p.29 37. Diewert, E. (2005) ―Progress in Service Sector Productivity Measurement: Review Article on Productivity in the U.S Farrell, M. J. (1957) ―The Measurement of Productivity Efficiency,‖ Journal of the Royal Statistical Society, Series A, Vol Feurer, R. & Chaharbaghi, K. (1995) ‗Performance measurement in strategic change‘, Benchmarking for Quality Management & Technology, 2 (2), pp Griliches, Z. (1994), ‗Productivity, R&D, and the Data Constraint‘, American Economic Review, 84(1), pp Grönroos, C. Service Management and Marketing. Lexington, MA, 1990. Grönroos, C. Strategic Management and Marketing in the Service Sector // Research Reports, No 8, Swedish School of Economics and Business Administration, Helsinki, 1982. Gummesson, E. Productivity, quality and relationship marketing in service operations // International Journal of Contemporary Hospitality Management, 1998, 10/1, p.4 -15. France, 1994. Hass, S., Burnaby, P. & Bierstaker, L., J. (2005) ‗The use of performance measures as integral part of an entity‘s strategic plan‘, Managerial Auditing Journal, 20 (2), pp Jones, P. and M. Hall (1996) ―Productivity and the new service paradigm, or servicity and the neo-service paradigm,‖ Managing productivity in hospitality and tourism,pp Management, 1990, Vol.1, No 1, p.46 -63. Normann, R. Service Management / Chichester, 1991 Sahay, B.S International Journal of Productivity and Performance Management, 2005, Vol.2, No 1, p.722. Zeithalm, V.A. Services Marketing / V.A. Zeithaml, M.J. Bitner. Singapore, 1996.

You May Also Find These Documents Helpful