How To Make An Effective Advertisement
How to make an effective advertisement
There are seven simple steps to follow in order your advertisement to appeal to consumers:
1. Slogan
2. Repetition
3. Bandwagon
4. Testimonial
5. Expert opinion
6. Appeal to the senses
7. Emotional Persuasion
Writing an effective slogan.
Give it a rhythm, rhyme and ring
Highlight a key benefit
Explain the company’s commitment
Stay honest
Keep it short
Using Repetition.
By repeating the name of the product over and over not only will consumers pay attention to the advertisement but also remember it.
Using Bandwagon.
Make the consumer have the impression that they must purchase the product because “everyone else is doing it” and that they will be left out if they do not do so.
“See why so many women have switched…”
“Best seller!...”
“Everyone has one…”
Using expert opinion.
Using scientific sounding language in the advertisement appeals to the consumer’s intellect and makes the product seem more effective.
“Four out of five dentists recommend this toothpaste…”
“Studies show that…”
Using Testimonial.
Consumers feel like they can trust the words of an expert or someone who is famous so by having a well-known person support the product you make people feel more secure about purchasing it.
Appealing to the five senses.
Consumers can hear or see what the product being advertised can do for them, but they can't experience it first-hand. By stimulating their five senses you can create the user experience for them.
“At our restaurant, you'll indulge in mouth-watering entrees and decadent desserts…”
“Fill your home with the fresh aroma and vibrant colors of a floral arrangement from…”
Using Emotional Persuasion.
By using loaded words you can make consumers feel strongly about what you advertise. Also, you can easily persuade them by creating positive or negative emotions (joy, jealousy, fear, hope, sadness, guilt, rage, etc.)
“If you care about your children…”
“If you love your husband…”
“Don’t you hate it when…”
There are seven simple steps to follow in order your advertisement to appeal to consumers:
1. Slogan
2. Repetition
3. Bandwagon
4. Testimonial
5. Expert opinion
6. Appeal to the senses
7. Emotional Persuasion
Writing an effective slogan.
Give it a rhythm, rhyme and ring
Highlight a key benefit
Explain the company’s commitment
Stay honest
Keep it short
Using Repetition.
By repeating the name of the product over and over not only will consumers pay attention to the advertisement but also remember it.
Using Bandwagon.
Make the consumer have the impression that they must purchase the product because “everyone else is doing it” and that they will be left out if they do not do so.
“See why so many women have switched…”
“Best seller!...”
“Everyone has one…”
Using expert opinion.
Using scientific sounding language in the advertisement appeals to the consumer’s intellect and makes the product seem more effective.
“Four out of five dentists recommend this toothpaste…”
“Studies show that…”
Using Testimonial.
Consumers feel like they can trust the words of an expert or someone who is famous so by having a well-known person support the product you make people feel more secure about purchasing it.
Appealing to the five senses.
Consumers can hear or see what the product being advertised can do for them, but they can't experience it first-hand. By stimulating their five senses you can create the user experience for them.
“At our restaurant, you'll indulge in mouth-watering entrees and decadent desserts…”
“Fill your home with the fresh aroma and vibrant colors of a floral arrangement from…”
Using Emotional Persuasion.
By using loaded words you can make consumers feel strongly about what you advertise. Also, you can easily persuade them by creating positive or negative emotions (joy, jealousy, fear, hope, sadness, guilt, rage, etc.)
“If you care about your children…”
“If you love your husband…”
“Don’t you hate it when…”