How to Lay Out a Marketing Assignment

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HNC Business
Marketing Unit 1

Summary of learning outcomes
To achieve this unit a learner must:
1 Investigate the concept and process of marketing
2 Explore the concepts of segmentation, targeting and positioning 3 Identify and analyse the individual elements of the extended marketing mix 4 Apply the extended marketing mix to different marketing segments and contexts.

Assignment 1

To get you started!

NOTE: ALL WORK MUST BE REFERENCED USING THE HARVARD SYSTEM OF REFERENCING!NOT this time for 1a&1b

Part 1

Please submit for Tuesday 05/th 0ctober 2010

Assessment Criteria Pass 1A
500 words Maximum

To achieve this criteria you will
. compare alternative definitions of Marketing.

To do this look at least 4 definitions.

Which definition do you prefer?

Assessment Criteria Pass 1b
500 words maximum

To achieve this criteria you will
.identify the main characteristics of a marketing orientated organisation

To do this use the list of criteria in the power point and assess an organisation of your choice against the list.

Part 2

To be submitted on Tuesday 19th October 2010

Assessment Criteria 1 c and d

To achieve this criteria you will
.explain the various elements of the marketing concept
.identify and assess the benefits and costs of a marketing approach

Using an organisation of your choice, examine the various elements of the Marketing Concept and identify and assess the benefits and costs of a marketing approach.

Present your answer in the form of a formal report. Maximum length 1500 words excluding appendices and bibliography.

There is potential in this piece of work to achieve some Merit and Distinction criteria. See sheet for details.

Assignment 2

To be submitted by Tuesday 16th November 2010

Assessment Criteria Pass 2 A

To achieve this criteria you will:
using an organisation of your choice identify and explain the micro and macro environmental factors which will influence marketing decisions for this product.

You should attempt to present your findings in the form of an informal report.

There is potential in this piece of work to achieve some Merit and Distinction criteria. See sheet for details.

Part 2

To be done in class on Tuesday 30th November 2010

Assessment Criteria Pass 2 b

To achieve this criteria you will:
. propose segmentation criteria to be used for two products in different markets

Assessment Criteria Pass 2 c

To achieve this criteria you will:
.outline the factors which influence the choice of targeting strategy

Assessment Criteria Pass 4a

To achieve this criteria you will:
.recommend marketing mixes for two different segments in consumer markets

It is advisable that you use the same products for all of these criteria.

Present your answer in the form of a power point presentation-maximum length 7 minutes. Detailed backup notes should also be submitted.

There is potential in this piece of work to achieve some Merit and Distinction criteria. See sheet for details.

Marketing

Assignment 3

Please submit for Tuesday 7th December 2010

Assessment Criteria Pass 3b

To achieve this criteria you will
.explain how distribution is arranged to provide customer convenience

Assessment Criteria Pass 3c

To achieve this criteria you will
.explain how prices are set to reflect an organisation’s objectives and market conditions

Assessment Criteria Pass 3d

To achieve this criteria you will
.illustrate how promotional activity is integrated to achieve marketing objectives

Assessment Criteria Pass 3e

To achieve this criteria you will
Analyse additional elements of the marketing mix

This assignment could be based on McDonalds or an organization of your choice.

FINAL EXAM
Marketing 2d, 3a, 4b and 4 c (HNC)

Time allowed: 3 hours

All tasks must be completed!

Assessment Criteria 2d

Explain how buyer behaviour affects marketing activities in two...
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