How to Launch a Tv Channel
How to Launch a TV Channel
Your guide to building a successful TV Business
In association with
Introduction – Nick Thompson ack in 2002, when we published our first ‘How to Launch a TV Channel’ guide, most people were watching video on free-to-air analogue TV, with digital TV coming up fast on the rails. Today, in the UK and most developed countries, digital Pay-TV and digital terrestrial TV are thriving, video on the PC is at the front of everyone’s mind and mobile video is a niche but growing phenomenon. At the same time, the way that you put together and distribute a TV channel, although fundamentally similar, is also changing. We therefore decided that it was time to produce a new version of ‘How to…’ Instead of updating the original version we decided to go back to the drawing board, rethink the contents and write every page from scratch, to better reflect the TV industry of today and tomorrow.
B
Although internet video is beginning to deliver on the hype, broadcast TV, whether cable, satellite or terrestrial, is still the best way of providing high-quality TV to large audiences - and will remain so for the next decade or more. High definition will be increasingly important, but if it’s beyond your budget and you have exciting content that people want, you can be successful without making the switch to HD. However, if a direct competitor makes the move to HD you could be in real trouble. The future is likely to see some very exciting developments, including interactivity, the convergence of internet and broadcast delivery mechanisms and multi-platform distribution.
The future is likely to see some very exciting developments combining interactivity and the convergence of internet and broadcast delivery mechanisms
I hope you enjoy the ‘How to …’ guide and I would like to conclude with a few of my own thoughts on the exciting industry that my colleagues and I are lucky enough to work in:
If once you’ve read the guide you would like to know
Your guide to building a successful TV Business
In association with
Introduction – Nick Thompson ack in 2002, when we published our first ‘How to Launch a TV Channel’ guide, most people were watching video on free-to-air analogue TV, with digital TV coming up fast on the rails. Today, in the UK and most developed countries, digital Pay-TV and digital terrestrial TV are thriving, video on the PC is at the front of everyone’s mind and mobile video is a niche but growing phenomenon. At the same time, the way that you put together and distribute a TV channel, although fundamentally similar, is also changing. We therefore decided that it was time to produce a new version of ‘How to…’ Instead of updating the original version we decided to go back to the drawing board, rethink the contents and write every page from scratch, to better reflect the TV industry of today and tomorrow.
B
Although internet video is beginning to deliver on the hype, broadcast TV, whether cable, satellite or terrestrial, is still the best way of providing high-quality TV to large audiences - and will remain so for the next decade or more. High definition will be increasingly important, but if it’s beyond your budget and you have exciting content that people want, you can be successful without making the switch to HD. However, if a direct competitor makes the move to HD you could be in real trouble. The future is likely to see some very exciting developments, including interactivity, the convergence of internet and broadcast delivery mechanisms and multi-platform distribution.
The future is likely to see some very exciting developments combining interactivity and the convergence of internet and broadcast delivery mechanisms
I hope you enjoy the ‘How to …’ guide and I would like to conclude with a few of my own thoughts on the exciting industry that my colleagues and I are lucky enough to work in:
If once you’ve read the guide you would like to know