The company analysis is the first step to start the strategic analysis. A company analysis contains information related to history, existing environment and present perspective of the company. This analysis explores profile, growth, profitability, and culture that a company has at present time. At the same time, it includes future objectives of a business that are decided in the mission, vision, goals and objectives of the company that a company wants to achieve for long-term growth and sustainability in the industry. This stage helps to determine the strategic perspective of the business and also the relevancy of current strategies.
A clear goal and objective inspires to get competitive advantages that a company could obtain by analyzing its internal and external environment. SWOT analysis is an important part of the strategic analysis that contains internal and external environment analysis of the company. Information for strengths and weaknesses of the company determines internal assessment and opportunities and threats external assessment. In this step, analysts should make a proper matrix for internal and external elements that helps to make effective strategic decisions.
The next step for strategic analysis is to perform industry analysis to determine existing level of competition in the market. This analysis provides a clear description of the...