How to Design a Logo

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You know a great logo when you see one but you would like to know how to properly design one. A word of caution if you're thinking about going the "do it yourself" route in designing your own logo. It is one thing to read and understand the elements or principles of good design, but applying them appropriately is another matter. The explosion in software development has flooded the market with a wide variety of programs that will enable you to design your own identity. Even the most basic Desktop Publishing program has enough features to get the job done. Creativity is an art, not a science, and all too often novices sit down with the DTP software and are so enamoured with the available features that they use as many of them as they can. Professionals know what features to apply and in what proportions. The Internet has made a variety of lower cost professionals available at reasonable prices. Most offer custom design services and include diagnostic interviews so they can learn what your company is all about. So at least explore the possibility of hiring a professional design consultant to help. The use of color will illustrate one of the many benefits of professional services. If you go it alone your DTP program will let you concoct color combinations never seen by human eyes. But when you take your logo to the printer, can they be reproduced? A professional designer will know.

Organizing Principle of Logo Design

The color discussion leads us to the organizing principle of design: simplicity leads to functionality. Think about it and you'll realize that some of the best logos ever created are really pretty simple. The McDonald's Golden Arch, Apple's apple with the bite out of it, and Nike's "swoosh" are all examples. So where does functionality fit in? Logos are used in too many ways to even list. Consider some of them: on the corporate offices and satellite locations, on banners and billboards, on the Internet, on letterhead and...
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