by Vinny La Barbera
When was the last time you dusted off that marketing plan you created for your business? Wait, you do have a marketing plan, right? Well, if your marketing plan somehow found its way to the recycle bin or if you have actually never planned out a marketing strategy for your business then BusinessMarketingBlog is going to help you.
Before we jump into the 6 Simple Steps to Developing A Marketing Plan, it is important that you understand the following elements of every successful marketing plan: 1) Spend the time and resources to plot out your marketing strategy and budget 2) Implement your marketing plan
3) Analyze and adjust your marketing plan as needed
4) Refine your marketing plan for the upcoming year, quarter, month, etc. 6 Steps to an Effective Marketing Plan
Step 1: Define the Purpose of Your Marketing Efforts
Before you can create a successful marketing plan you must have a strong understanding of what the purpose of your marketing plan is. QUESTION: What do I want people to do after they have been exposed to my marketing? Your answer should be something very specific, not something vague like “I want my marketing to help my business grow.” Here are some common purposes that business owners use to drive their marketing efforts: * Get someone to pick up the phone and call me
* Entice someone to email me
* Get people to tell others about my marketing / business HINT: The more thought and planning you put into this first step, the higher your conversion rates will be throughout your marketing efforts. Step 2: Determine Your Competitive Advantage and Emphasize It Now that you have pinned down a couple of the purposes for your marketing plan it is time to think about and plan out how you are going to get people to complete these actions. QUESTION: Why will people take the specified actions you have identified? You must determine what your competitive advantage is over your competitors. Sure,...