how to build the market
ACKNOWLEDGEMENT
I would like to thank Toyota Motors Corporation, for constant guidance to conduct the present arduous project and untiring cooperation which he extended to me throughout the duration of my summer training.
I am thankful to Mr. Philips for allowing me to do summer training and for this constructive intervention and encouragement.
My special thanks are for those who spared time for providing information and responding to the questionnaire.
TABLE OF CONTENTS
CHAPTER 1: - INTRODUCTION EXECUTIVE SUMMARY
OBJECTIVE OF STUDY SCOPE OF STUDY
CHAPTER 2: - COMPANY PROFILE
CAR MODELS
OVERVIEW
CORPORATE DATA
GUIDING PRINCIPLES
PERCEPTS
BOARD OF DIRECTORS
LOCATION
MANUFACTURING SUBSIDIARIES & AFFILIATES
GROWTH
MARKET SHARE
COMPETITORS
CHAPTER 3: - MARKETING STRATEGIES
PRODUCTS
PRICE
CUSTOMER SATISFACTION
CHAPTER 4: - RESEARCH METHODOLOGY TYPE OF DATA
SAMPLE SIZE AND AREAS COVERED
STATISTICAL AND PRESENTATION TOOLS USED
LIMITATIONS OF STUDY
CHAPTER 5: - CONCLUSION & RECOMMENDATIONS
CHAPTER 7: - ANNEXURE
BIBLIOGRAPHY
Introduction
Automobile, self-propelled vehicle used primarily on public roads but adaptable to other surfaces. Automobiles changed the world during the 20th century, particularly in the United States and other industrialized nations. From the growth of suburbs to the development of elaborate road and highway systems, the so-called horseless carriage has forever altered the modern landscape. The manufacture, sale, and servicing of automobiles have become key elements of industrial economies. But along with greater mobility and job creation, the automobile has brought noise and air pollution, and automobile accidents rank among the leading causes of death and injury throughout the
I would like to thank Toyota Motors Corporation, for constant guidance to conduct the present arduous project and untiring cooperation which he extended to me throughout the duration of my summer training.
I am thankful to Mr. Philips for allowing me to do summer training and for this constructive intervention and encouragement.
My special thanks are for those who spared time for providing information and responding to the questionnaire.
TABLE OF CONTENTS
CHAPTER 1: - INTRODUCTION EXECUTIVE SUMMARY
OBJECTIVE OF STUDY SCOPE OF STUDY
CHAPTER 2: - COMPANY PROFILE
CAR MODELS
OVERVIEW
CORPORATE DATA
GUIDING PRINCIPLES
PERCEPTS
BOARD OF DIRECTORS
LOCATION
MANUFACTURING SUBSIDIARIES & AFFILIATES
GROWTH
MARKET SHARE
COMPETITORS
CHAPTER 3: - MARKETING STRATEGIES
PRODUCTS
PRICE
CUSTOMER SATISFACTION
CHAPTER 4: - RESEARCH METHODOLOGY TYPE OF DATA
SAMPLE SIZE AND AREAS COVERED
STATISTICAL AND PRESENTATION TOOLS USED
LIMITATIONS OF STUDY
CHAPTER 5: - CONCLUSION & RECOMMENDATIONS
CHAPTER 7: - ANNEXURE
BIBLIOGRAPHY
Introduction
Automobile, self-propelled vehicle used primarily on public roads but adaptable to other surfaces. Automobiles changed the world during the 20th century, particularly in the United States and other industrialized nations. From the growth of suburbs to the development of elaborate road and highway systems, the so-called horseless carriage has forever altered the modern landscape. The manufacture, sale, and servicing of automobiles have become key elements of industrial economies. But along with greater mobility and job creation, the automobile has brought noise and air pollution, and automobile accidents rank among the leading causes of death and injury throughout the
Bibliography: Books referred: - Marketing Management 30th editon - Philip Kotler Marketing Management 2005 - T. N. Chabra Marketing Management 2006 - C. B. Gupta Web Sites: - Google search engine www.toyota private limited.com www.yahoo.com