How the Ipod Touch Differs from Other Brands

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APPLE INC. IS THE BRAND MANUFACTURER THAT PRODUCES THE IPOD TOUCH. THE IPOD TOUCH IS A BRAND EXTENSION OF THE IPOD. THE BRAND MARK FOR THE IPOD TOUCH, AS WELL AS EVERY OTHER ITEM THAT APPLE INC. PRODUCES, IS A SILHOUETTE OF AN APPLE WITH A BITE TAKEN OUT OF THE RIGHT SIDE.

APPLE INC., ACCORDING TO FORTUNE MAGAZINE, IS THE MOST ADMIRED COMPANY IN THE WORLD. APPLE INC. WAS ESTABLISHED IN APRIL OF 1976 SO CONSUMERS DEFINITELY HAVE AWARENESS OF THE BRAND. AS WELL AS APPLE INC. HAVING CONSISTENTLY PRODUCED PRODUCTS OF HIGH QUALITY AND THE LOYALTY OF CONSUMERS, THE IPOD TOUCH’S VALUE IS GREAT.

IPOD TOUCH COULD USE A DIFFERENTIATED TARGETING STRATEGY TO REACH MULTIPLE TARGET MARKETS. CONSUMERS WHO NEED A GADGET WITH EVERYTHING ON THE GO WOULD BE GREAT TO MARKET TO. THE PRODUCT COULD ALSO BE TARGETED TO THE CONSUMER WHO WANTS TO BE UP TO DATE WITH THE LATEST ELECTRONIC DEVICES. DUE TO THE PRICE OF THE IPOD TOUCH, THE ACCESSORIES, AND APPLICATIONS, ONLY CERTAIN DEMOGRAPHICS WOULD BE BEST MARKETED TO.

THE CORE PRODUCT OF THE IPOD TOUCH IS BEING AN MP3 PLAYER. SOME CONSUMERS BENEFIT FROM THE SUPPLEMENTAL FEATURES SUCH AS VIDEO, INTERNET, AND GAME APPLICATIONS ON THE IPOD TOUCH. THE FACT THAT YOU CAN CHOOSE YOUR OWN APPLICATIONS AND BASICALLY BUILD YOUR OWN GALLERY IS A SYMBOLIC FEATURE.

RECENTLY THE IPOD TOUCH HAS ALTERED THE PACKAGING FROM A SLEEK BLACK BOX TO A CLEAR PLASTIC BOX USING THE FAMILY PACKAGING APPROACH. CONSUMERS ARE FAMILIAR WITH THIS INNOVATIVE PACKAGING AND IT ADDS VALUE TO THE PRODUCT BY ASSOCIATING THE IPOD TOUCH WITH OTHER IPOD PRODUCTS.

THE IPOD TOUCH IS A CONSUMER PRODUCT THAT FALLS INTO THE SHOPPING PRODUCT CATEGORY. CONSUMERS DO NOT JUST WALK INTO A STORE ON THE CORNER TO PURCHASE THIS PRODUCT. CONSUMERS WILL PLAN AND COMPARISON SHOP WHILE MAKING THE DECISION TO PURCHASE AN IPOD TOUCH.

THE IPOD TOUCH IS PART OF A PRODUCT LINE. THE OTHER PRODUCTS IN THIS LINE ARE THE IPHONE, IPOD NANO, IPOD...
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