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How the Hashatg trend changes TV and Film Marketing in the media Landscape

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How the Hashatg trend changes TV and Film Marketing in the media Landscape
The coffee machine in the office used to be the place where people gathered to talk about the TV shows they had watched the night before. Nowadays watching television isn’t just about enjoying your favourite program on the sofa. 95% of the public social conversation around Film and Television happens on Twitter and other social networks. People exchange with other fans and viewers, share their opinions and engage with each other via Twitter, Instagram, Facebook and co. Studies have shown that especially the younger audience watches television with two eyes on the screen and a third on the smartphone or computer. This “second-screen-trend” has started a new movement of advertising, targeting specifically this younger audiences and open up a whole new market of advertising on Television. Many brands have already connected their Twitter accounts with TV advertising, using hashtags. This leads us to the question: How does the hashtag-trend change marketing and advertising in the TV and Media landscape? In this essay I will discuss the use of hashtags as a marketing tool in the film and television industry and how this new trend might impact on my future career goals as a writer in the television industry.

One might catch himself asking, “What an earth is a hashtag?”. The hashtag symbol (#) is mainly found on social networks like Twitter, Instagram and Pinterest and quite recently Facebook joined the circle of hashtag users. A hashtag symbol is used to unite specific tweets, photos, posts etc. about particular topics. It 's a way of organizing or grouping those posts. Hashtags can help users on Twitter and Instagram to find topics that are similar to their own posts or interests.
However, the Hashtag is also a very economical but effective marketing tool. The marketers of big firms and companies can track the hashtag routine of social network users und create trends to boost their own companies. The hashtag makes it possible for them to research popular trends on


Bibliography: 10 Hashtags That Backfired in a Major Way. 2014. 10 Hashtags That Backfired in a Major Way. [ONLINE] Available at: http://hellogiggles.com/10-hashtags-backfired-major-way. Social Media - #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More... : MarketingProfs Article. 2014. Social Media - #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More... : MarketingProfs Article. [ONLINE] Available at: http://www.marketingprofs.com/chirp/2013/12144/socialskim-social-media-this-week-facebook-and-snapchat-hashtag-campaigns-batkid. Now Trending | WhatTheTrend - popular twitter trends. 2014. Now Trending | WhatTheTrend - popular twitter trends. [ONLINE] Available at: http://wthashtag.com. Twitter Chatter Correlates With TV Ratings, But Is That Good Or Bad News For Nielsen?. 2014. Twitter Chatter Correlates With TV Ratings, But Is That Good Or Bad News For Nielsen?. [ONLINE] Available at: http://www.ibtimes.com/twitter-chatter-correlates-tv-ratings-good-or-bad-news-nielsen-1144311. New to Your TV Screen: Twitter Hashtags - Today 's News: Our Take | TVGuide.com. 2014. New to Your TV Screen: Twitter Hashtags - Today 's News: Our Take | TVGuide.com. [ONLINE] Available at: http://www.tvguide.com/News/New-TV-Screen-1032111.aspx.
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