Facebook is the most popular and widely used social networking site in today’s society. Social networking sites have increasingly become popular over the last few years, with new sites emerging every day. Facebook meets the three criteria needed in order to be coined a social networking site. According to class lecture, those criteria are; 1. Be able to make a profile, 2. Be able to communicate with others, and 3. Be able to view the entire network. Facebook was started by Mark Zuckerberg and three friends, while at Harvard University in 2004 (pg. 294). The site was originally intended for college students (those who attended Harvard) only, but in 2005 Facebook was available to those that held a .edu email address. In 2006, anyone that was over the age of thirteen, and had a valid email address could join Facebook (pg. 294).
Facebook became popular due to its live “news feed” feature that is streaming on the users profile page. This was revolutionary, because a user no longer had to click on a particular profile page to see what their friends were posting. Facebook also gained its popularity from micro blogging, which limited the amount of characters a user could type on their wall, which reduced the amount of time spent reading an entry (class notes). According to class lecture, micro blogging has become widely accepted by the millennial generation, because they are the ones that were hooked on cell phones as a means of communication through texting. As of May 2010, the site brought in more than double the amount of unique visitors at 250,000,000, compared to its competitor MySpace (pg 294).
While Facebook has its unique capabilities of communicating with people and friends, some researchers say it leads to a greater need satisfaction. Kennon Sheldon, Neetu Abad, and Christian Hinsch conducted four studies to see if Facebook helps meet people’s related needs (i.e., ones feelings of connected vs. disconnected). ... [continues]
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