“How Should Posco-Ippc Increase Its Footprint in the Automobile Segment?

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  • Topic: Steel, Corus Group, ArcelorMittal
  • Pages : 19 (5552 words )
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  • Published : January 21, 2012
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Business Management IA|
“How should POSCO-IPPC increase its footprint in the Automobile segment?| Candidate Name: Amrit Shah Session no.: 002798011 School: Symbiosis International School Research Proposal: Executive Summary: 199 words Word Count: 1977| |

Acknowledgements:

I would like to acknowledge and thank:
* Mrs. Vaishali Phatak for her support and assistance in helping me with this report * Mr. Bharat Indu Bhattacharya- Electric Steel Dept. Manager of POSCO-IPPC, Pvt. Limited, Pune - for his contribution to the report and his time for the interview. * Mr. Joseph Joe- Automobile Steel Dept. Manager of POSCO-IPPC, Pvt. Limited, Pune- for his contribution to the report and his time for the interview. * Mr. Jacy Kim- General Manager of POSCO-IPPC, Pvt. Limited, Pune- for allowing me to do this report on the company and for providing guidance and help throughout.

Executive Summary
POSCO-IPPC, a steel distributor for the Korean company POSCO have plans about establishing themselves firmly in the Indian Steel Industry given that they are facing consumer problems from their customers in the Automobile sector. As such this paper analyzes the question, ““How should POSCO-IPPC increase its footprint in the Automobile segment?” Primarily, a research question highlights the rationale, theoretical framework, action plan and methodology applied and possible constraints in answering the question. An Introduction enlightens us about the background and basic history related to the company itself and of relevance to the question. Findings and analysis is written on the basis of primary research inclusive of multiple interviews conducted with different managers and secondary research inclusive of mails concerning their expenses over the future prospects by the automobile sector manager that acted as a catalyst in evaluating using both financial (capacity utilization and decision tree) and non-financial methods(SWOT & PEST). The report mainly focuses on the problem of raw material which POSCO-IPPC is currently facing due to which they are not able to meet the increasing demand. Based on the research conducted, it is found that POSCO-IPPC has two options to overcome this problem. One that it could ask POSCO, Korea to supply them with greater raw material and the other that it could ask POSCO, Orissa, a manufacturing unit to supply them with raw material. These options have been evaluated keeping in mind the conditions to find out the most feasible option to give a strong conclusion. Possible solutions are discussed and the conclusion suggests that POSCO-IPPC in order to sustain itself in the Indian Steel Market needs to increase its output and using the financial and non-financial techniques discussed and the best viab1e option would be to increase its raw material supply from POSCO, Korea.

Contents
Acknowledgements…………………………………………………………………………2 Executive Summary………………………………………………………………………...3 Research Proposal…………………………………………………………………………..5 Introduction……………………………………………………………………………… 8 Procedure/ Methodology………………………………………………………………… 9 Main Results and Finding …………………………………………………………….… 10 Analysis/Evaluation……………………………………………………………………… 12 Conclusions and Recommendations……………………………………………………… 16...
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