How My Brother Leon Brought Home a Wife

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  • Topic: Mindanao, Customer, Davao City
  • Pages : 3 (705 words )
  • Download(s) : 424
  • Published : January 23, 2013
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IFAS (Casa Leticia)
Internal Factors| Weight| Rating | Weighted Comments Score | Strengths| | | |
* Good reputation for quality service| 0.10| 4.0| 0.40 Can gather more customer| * Annually upgrades facilities to copeup with customer’s demands| 0.15| 4.5| 0.675 Good improvements| * Working operations and computerSystems| 0.10| 3.8| 0.38 Better service| * Located at the downtown area ofDavao| 0.10| 4.8| 0.48 Good location| * Secured rooms| 0.05| 4.0| 0.20 Relaxing rooms| Weaknesses| |

* Lack of function rooms| 0.10| 3.8| 0.38 Less opportunity to gather customer| * Aging Hotel| 0.10| 4.4| 0.44 Can lead to future problems| * Lack of security personnel | 0.10| 4.0| 0.40 Unsafe community| * Lack of administrative power| 0.15| 3.5| 0.525 Can lead to disorganize work| * Thin walls (noises can be heard from other rooms)| 0.05| 3.0| 0.15 Disturbance| Total| 1.0| | 4.03|

SFAS (Casa Leticia)
External Factors| Weight| Rating | Weighted Comments Score | Opportunities| | | |
* New kinds of service in the industry| 0.10| 3.4| 0.34 Attract customers| * Community events * Technological advancement * Government tourism programspromotes tourism * Davao City portrayed as gooddomestic brand| 0.050.100.150.10| 3.33.04.24.0| 0.165 Higher tourism0.30 Secured location0.63 Customer satisfaction0.40 Safe City| | | | |

Threats| |
* War in Mindanao affects tourists to come in Davao|...
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