We, the American public are hit from every imaginable diretc ion every waking moment of our lives by slick advertising agencies trying to coerce us into or tell us why we need to buy their products. Their products will make us happier or thinner, or prettier. The advertisers often use the picture of youth and vitality so that the public will associate that particular product or service with being young and beautiful. They do this because of course in our society youth and beauty are to be coveted. Everyone would like to be forever young and beautiful or for as long as they can anyway. So, everyone is trying to look younger or wants to look younger. The things that we can associate with youth are obvious. We see the picture of youth and beauty everywhere. Look in any magazine, Watch TV, see billboards, everywhere you turn we see young, beautiful people. Youth is synonymous with beauty so little wonder why when you read this bumper sticker "few women admit their age, few men act it" a lot of women won't divulge their age. To do so would be to admit they are perhaps older than they look or if we were to know their real age we might say something (hopefully to ourselves) like "jeez, she looks a lot older than that!"
The media is really the one at work that shapes a lot of our attitudes and beliefs. They might not necessarily be healthy attitudes and beliefs but they are the ones that have been shoved in front of our faces from the day we were born. Believe me, they know how powerful and influential they (the media) can be. The most disturbing thing to me about advertising is the ideal female body they use. It is absolutely tight, contained, bolted down. Being thin is not enough. Women need to be in shape as well. Obtaining that body becomes a matter of self-control. It illustrates to me that they are saying thin women are in control. They have mastered the discipline of dieting and exercise. It is the fat women who are not in control. Fat has become...
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