1.0 ABSTRACT
The purpose of the research report here is to examine that how the marketing factors can affect the performance and success of INTI College. The research has been conducted among the students of INTI College. Four marketing factors are described and each factors affect towards the success and performance of marketing is viewed. Questionnaires are made in order to make the research accurate. The questionnaires are distributed to the students in order to know their thoughts on the article. The results got from the questionnaire are then inserted into the software SPSS to get their analysis. All the data that are gathered from questionnaires is analyzed and presented into the charts and graph to make it easier to understand. Relation of independent and dependent variable is also shown. This research based on the INTI’s Sarawak campus. This research has 18 questionnaires for getting the primary data. Questionnaires are one of the ways to find primary data of this research. These questionnaires have distributed to 25 student of INTI College Sarawak. In this research project, it includes 9 components. They are introductions, statement of problems, objectives of research, background of study, literature review, research questions, research methodology, limitation of study, and conclusion.
2.0 INTRODUCTION
Since its establishment in 1991, INTI College Sarawak has been one of the leading private higher institutions of learning in Malaysia. Sited at a strategic location within Kuching City, INTI College Sarawak is known for its progressive thinking, innovative approach and academic excellence. At the same time, INTI offers students flexible degree programmes, a great campus lifestyle and a commitment to quality education.
As a dynamic centre of international education, INTI College Sarawak has a student population of more than 3000, among whom more than 400 are international students. The campus is one of the best architectural edifices in the... [continues]
The purpose of the research report here is to examine that how the marketing factors can affect the performance and success of INTI College. The research has been conducted among the students of INTI College. Four marketing factors are described and each factors affect towards the success and performance of marketing is viewed. Questionnaires are made in order to make the research accurate. The questionnaires are distributed to the students in order to know their thoughts on the article. The results got from the questionnaire are then inserted into the software SPSS to get their analysis. All the data that are gathered from questionnaires is analyzed and presented into the charts and graph to make it easier to understand. Relation of independent and dependent variable is also shown. This research based on the INTI’s Sarawak campus. This research has 18 questionnaires for getting the primary data. Questionnaires are one of the ways to find primary data of this research. These questionnaires have distributed to 25 student of INTI College Sarawak. In this research project, it includes 9 components. They are introductions, statement of problems, objectives of research, background of study, literature review, research questions, research methodology, limitation of study, and conclusion.
2.0 INTRODUCTION
Since its establishment in 1991, INTI College Sarawak has been one of the leading private higher institutions of learning in Malaysia. Sited at a strategic location within Kuching City, INTI College Sarawak is known for its progressive thinking, innovative approach and academic excellence. At the same time, INTI offers students flexible degree programmes, a great campus lifestyle and a commitment to quality education.
As a dynamic centre of international education, INTI College Sarawak has a student population of more than 3000, among whom more than 400 are international students. The campus is one of the best architectural edifices in the... [continues]
Cite This Essay
- APA
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(2010, 10). How Marketing Factor Can Affect the Performance of a Company. StudyMode.com. Retrieved 10, 2010, from http://www.studymode.com/essays/How-Marketing-Factor-Can-Affect-The-451886.html
- MLA
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"How Marketing Factor Can Affect the Performance of a Company" StudyMode.com. 10 2010. 10 2010 <http://www.studymode.com/essays/How-Marketing-Factor-Can-Affect-The-451886.html>.
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"How Marketing Factor Can Affect the Performance of a Company." StudyMode.com. 10, 2010. Accessed 10, 2010. http://www.studymode.com/essays/How-Marketing-Factor-Can-Affect-The-451886.html.
