How Kfc Successfuly Compete .

Topics: Fast food, KFC, Fast food restaurant Pages: 3 (920 words) Published: May 10, 2011
How can KFC corporation Ltd Successfully Compete on each of the criteria such as quality, cost, speed & innovation.

KFC Corporation based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, it operates more than 10,200 restaurants worldwide in more than 79 countries. After PepsiCo brought up KFC in 1986, KFC carried out significant changes in different areas including the new focus on product quality, the new product offerings and differentiation, and the control system. Specializing in original recipe , extra crispy tm, and colonel’s crispy strips chicken with home style sides and five new freshly made sandwiches.. Every day, nearly eight million customers are served around the world. KFC’s menu everywhere includes original recipe chicken. KFC, Sri Lanka was launched in 1995 and since then opened 15 outlets island wide. Cargill’s has successfully infused an International brand with Sri Lankan tastes by developing a host of new dishes to suit local palates - like the Buriyani and Kotthu - along with the signature KFC meals. KFC is an internationally renowned fast food industry in the world. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Basically they want to provide their products to anyone that is why they expanding their branches in all over the world. All KFC products are processed using 99% local raw material. Page added that with the introduction of VAT, KFC has reduced their prices without compromising its quality. They want to increase their profit through giving maximum satisfaction & other better facilities to people that they want. KFC provide many innovative products such as zinger burger, krushers,gamebox,twister,boxmaster,chicken bucket,hot wings,fries,corn on the cob,zing kong,snacker(chicken & veggie),veggie feast,soft drink,coleslaw,chicken thali,veg finger,snack box ,sundae,soft twirl,brownie...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • KFC Essay
  • KFC Essay
  • how sony compete in market Essay
  • Kfc Essay
  • Essay about Kfc Kfc
  • Essay on business strategies of kfc
  • Kfc Project Essay
  • Essay on Kfc Globalization

Become a StudyMode Member

Sign Up - It's Free