Q1: How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company?
Enterprise Rent-A-Car (ERAC) defined its service differently by a number of approaches that differs them from their competition. One of their approaches to car rental industry is their business philosophy of placing customer first then employees, which they put a lot of effort into recruiting, hiring and training. With satisfied customers, they will be sure to come back and with employees who are happy, well informed, and part of a team atmosphere, they will provide the best service possible. ERAC has a service package that focuses on three key benefits for the customer. The first is the convenience of having nearby locations for picking up and dropping off customers at their destinations free of charge. The second is the excellent rates and lastly, the wide variety of vehicles they offer for every occasion. Unlike the typical national car rental, ERAC place attention on the local rental segment. They do not concentrate on the “suits & shorts” of business and holiday segment like those established companies. They now consist of replacement segment, which is for customers that needs a car because of accident or a routine maintenance, and the discretionary segment that is catered for customer on short business trip and leisure trips or other special occasions. And they emphasize a lot on the pickup and drop-off components of its service to differentiate them from their competitors.
Q2: What features of its business concept allow ERAC to compete effectively with the existing national rental car companies?
As mentioned in the previous question, ERAC put in a lot of effort into recruiting, hiring and training their staffs. In fact, they have a integration of an unusual practice of hiring and a rather strict promotion-from-within that drive the company’s culture. They have a non-traditional way of recruiting its employees. They are......
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