How Functional Areas Work
Unit 1 – Marketing
Task 2 (AO1)
In this section of my coursework I am going to be discussing how functional areas such as the marketing department work with different departments in order to run efficiently. I will discuss how different departments support the marketing department’s activities in order to operate efficiently.
The finance function of the business usually controls the cost, money going in and out of the business. They would keep a record of cost going out the business, and calculate whether the business is making a profit or loss. The finance department are responsible for sending invoices to customers, clearing cheques which are received, and also preparing payrolls so they can pay staff salaries. Anything to do with money is dealt by the finance department in any organization. The finance department work with the marketing department to help them with their finances. The finance department allocates the budget to support various activities the marketing department carry out. So for example, if the marketing department at Tesco’s want to carry out a promotion through direct mail, they would ask the finance department first; from there the finance department will decide if they are able to fund this type of direct mail promotion. Tesco’s would not be able to carry out this activity without consulting the finance department, because the money only goes in and out of the finance department. Furthermore when the marketing department need money for researching and development to design new products to attract potential customers, they would again consult the finance department who would allocate suitable funds, so that the marketing department can carry out this activity efficiently. The marketing department at Tesco’s may also need money if they want to distribute materials such as posters with special offers, if they don’t consult the finance department about this activity, then the marketing department at Tesco’s could be losing money for
Task 2 (AO1)
In this section of my coursework I am going to be discussing how functional areas such as the marketing department work with different departments in order to run efficiently. I will discuss how different departments support the marketing department’s activities in order to operate efficiently.
The finance function of the business usually controls the cost, money going in and out of the business. They would keep a record of cost going out the business, and calculate whether the business is making a profit or loss. The finance department are responsible for sending invoices to customers, clearing cheques which are received, and also preparing payrolls so they can pay staff salaries. Anything to do with money is dealt by the finance department in any organization. The finance department work with the marketing department to help them with their finances. The finance department allocates the budget to support various activities the marketing department carry out. So for example, if the marketing department at Tesco’s want to carry out a promotion through direct mail, they would ask the finance department first; from there the finance department will decide if they are able to fund this type of direct mail promotion. Tesco’s would not be able to carry out this activity without consulting the finance department, because the money only goes in and out of the finance department. Furthermore when the marketing department need money for researching and development to design new products to attract potential customers, they would again consult the finance department who would allocate suitable funds, so that the marketing department can carry out this activity efficiently. The marketing department at Tesco’s may also need money if they want to distribute materials such as posters with special offers, if they don’t consult the finance department about this activity, then the marketing department at Tesco’s could be losing money for