How Free Websites Make Money-a Must Read

Only available on StudyMode
  • Download(s): 136
  • Published: February 3, 2013
Read full document
Text Preview
HOW FREE WEBSITES MAKE MONEY-A MUST READ
Semesters have just finished .Its vacation time folks. Sitting unproductively in front of TV or computer (that’s what most of us do) how often thoughts of making money while sitting at home, engage your minds. How many of us understand that today, internet has also become a huge source of income generation apart from its primary motives of entertainment and knowledge disposal. Just take Mark Zuckerberg, the inventor one of our favorite social networking site “facebook” as an example. How often do you realize while chatting, playing games etc on it that it’s amongst the highest earning websites in the world. Ironically today most of the ‘free websites’ used by us like the google, facebook, yahoo, orkut, youtube and many others to name are maximum income generating websites. But the question is how? From where is the money coming? “Through wires”, probably an answer apt for 12 yr old but not for engineers. Then do you know the answer? If no then this article will explore you through various income generation strategies and who knows you yourself can implement some these strategies in near future. The primary source of income comes from Advertisements. The motive behind the ads of tv and internet is same that is ‘to pull customers’ but through internet its reach is not intrusive and you would inherently not realize it. The one you see on the right is one such ad. Today all sites have ads in one form or other. Ads on internet have various forms unlike television. Some of the most imperative forms of advertising are explained below. Source:http://www.facebook.com/ 1.MIDDLEMEN ADVERTISING

Google adwords and adsense
Google Adwords is a program which collects and supplies advertisements. You as an advertiser first create an account, insert your ad, and pick the maximum amount (bid amt) you are willing to pay per click of your ad. In connection to this Google Adsense is another program which publisher uses, through which anyone can publish ads of Google adwords on their respective sites by setting in their accounts. When someone (customer) clicks on one of these ads google gets a percentage of the bid amt of the advertiser and rest goes to publisher. Here google acts as middleman.It works on CPC or PPC (Cost per click OR Pay Per Click) scheme i.e. only if ad is clicked it would generate income otherwise not. This system acts as a win-win situation for everyone. On one hand google and publishers make money, on the other hand advertiser gets more demand from customers and customers also get what they require. Google being most popular, other middleman advertising include Yahoo! Publisher Network (YPN),BidVertiser,Chitika,Clicksor .This form of advertising can be used in small blogs to huge sites . w3schools has put ads through google adsense Source:http://www.w3schools.com/

CPM Advertising Networks
CPM (Cost per Mille) advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (page views) that the ads displayed on your site will generate. It is a cost calculated for 1,000 impressions. For example A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, will earn $100 monthly. List of popular CPM advertising networks are: Casale Media ,Burst Media ,Value Click ,Advertising.com etc. 2. AFFILIATE MARKETING

Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. This type of advertising is also called CPA (cost per action) or CPL (cost per lead) marketing. Affiliates can send potential customers to the merchant using several tools, from text links, banners, product reviews and RSS Feed ads. The most relevant examples of merchants could be amazon and ebay (online shopping sites). Text...
tracking img