In recent years, with the development of modern technology, globalisation has become an increasingly important phenomenon in the world. globalisation means the extending and deepening interdependencies of countries worldwide through economic, political and cultural integration. As the primary driver of globalisation, mass media plays a decisive role in the process of globalisation, spreading Western products, ideas and values around the world, which has created a profound influence on local culture of other countries. Thus, it is important to study how foreign cultures and media influence local cultures, and whether local cultures are eroded by foreign influences and media.
This review examines a number of texts which are devoted to critical analysis of the relationship between foreign influences, media and local cultures. Specifically, this review evaluates how three articles understand the extent to the effect of foreign influences and media on local cultures, and whether this effect leads to local cultural erosion. Local cultural erosion has become a controversial debate in the process of cultural globalisation. Cultural imperialism and cultural homogenization are especially relevant to this issue.
An increasing number of studies (Arnett 2002; Morris 2002; The UN 2003) have examined the trend of cultural globalisation and the relationship between foreign influences, media and local cultures. These studies draw on various theories in the fields of cultural globalisation, most notably cultural imperialism. This refers to the promotion of Western culture especially American culture through the export of media products. This flow of commodities and media products is uni-directional, from advanced capitalist economies in the west to the less developed economies, spreading the dominance of Western values and ideologies. Consequently, this leads to some assert to that the huge import of foreign cultural products is eroding local...
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