How Filipino Consumers Behave

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How Filipino Consumers Behave

By | Jan. 2013
Page 1 of 3
Filipinos as Consumers
Philippines is considered as one of the countries with the lowest economic status, thus most Filipinos earned low or insufficient income to sustain their needs or wants. The insufficiency of their income made them to become wiser when purchasing the products. Some preferred to choose products with affordable prices while others stick to their loyalty to a specific brand. Practically, the Filipinos also prioritize their basic necessities than purchasing other unimportant products and they also look for more affordable alternatives. For example, if the price of rice increased and a certain Filipino citizen cannot afford to purchase it, he will switch to the best alternative which was corn. Sales and discounts have huge roles on how the Filipino consumers purchase. Based on my observations, Filipinos were attracted to “big discounts and sales” because they believe that they could spend less. There are some that they marked the date of their most awaited sale of their favourite products on malls or stores. Some grabbed the opportunity to purchase the products in their lowest prices though they do not badly need the said products. In my personal experience, I am easily attracted to the products with yellow price tag which signifies discounted prices. But I realized that during regular days, the price were the same on the yellow price tags. This simply shows how influential yellow price tags are and how Filipinos were attracted to discounts and sales. Brand names were one of the concerns also of the Filipinos. Though the prices increase on the products of a specific brand, loyal customers will prefer to purchase it. They were not only purchasing the product alone but also their experience from that product or brand. Nowadays, many stores in our country offer and sell products that were imitated from the original brands. These imitations were very affordable but their durability were not trustworthy. The product might be easily broken and the...

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