How Does Tobin Play Pokemon

In Tobin’s work on the Pikachu’s global adventure, Tobin describes how Pokémon became a global sensation in two versions. The first is based on the perspective of the corporation that produced Pokémon and the second is based on the perspective of the children.
In the first version, Tobin describes how Nintendo (the producers of Pokémon) aimed to brain wash children everywhere. Nintendo hired Tajiri Satoshi, a brilliant game designer who created the Pokémon game which was based on a mythical world in which the trainer had to capture and train imaginary creatures. Tobin explains how the plan of the game profited the company in real time. In the game, gamers try to catch all the creatures (“catch’em all”) mean while, in real world the children pressurise (nag) their parents into buying Pokémon merchandise. Nintendo believed that the Pokémon franchise would sweep the global market because they believed young minds were “vulnerable, gullible and would spend most of their time and money on buying Pokémon merchandise.” Tobin explains that the Pokémon franchise was a success because “Nintendo has created the perfect synergy between its interconnecting domains (hardware, software, toys, TV,
Further, the mode of mass media could also fall under the two categories of Globalization. Television sets are produced by large corporations across the globe. These corporations just like Nintendo hire the best people and come up with strategies to market, advertise and sell their products. This falls under Globalization from above. Now the second part, the audience (people) adopt the television. It is not because of the advertisements, or marketing strategies but because the people decide to adopt and welcome the television as a source of entertainment. Watching television has become a part of life, people have started to shape the way they live according to television