How Do You Sell Funeral Services

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  • Topic: Funeral, Funeral home, Death
  • Pages : 4 (1409 words )
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  • Published : July 11, 2011
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How do You Sell Funeral Services to People Who aren’t Dying Jason Koch
Bus 620
Professor Jacqueline Gilliard
March 14, 2011

How do You Sell Funeral Services to People Who aren’t Dying? Abstract: While as the economy starts to rebound, the centuries-old industry is learning to embrace new technology as a way to keep it from, well, dying., after-death products and services, by contrast, must edge along an emotionally touchy route to reach customers  because funeral homes are moving away from the "cookie-cutter funeral" and starting to personalize the services and offer new features., lower-cost funeral homes and funeral stores are fighting for their share of the national death-care market by responding to the demands of the budget-conscious, time-pressed baby boom generation., and wen customers come to a funeral home, they first meet with a funeral director to talk about the person who died. The new marketing of funeral services the funeral director and the next of kin spend a couple of hours compiling stories and details about the life that person lived.

How do You Sell Funeral Services to People Who aren’t Dying?
After-death products and services, in contrast to other forms of marketing, must walk an emotionally touchy line to reach customers, because lower-cost funeral homes and funeral stores are fighting for their share of the national death-care market by responding to the demands of the budget-conscious, time-pressed baby boom generation.. The funeral homes are moving away from the "cookie-cutter funeral" and starting to personalize the services and offer new features. When customers come to a funeral home, they will meet with a funeral director and talk about the person who died. The new marketing of funeral services the funeral director and the next of kin spend a couple of hours compiling stories and details about the life that person lived. Focusing on the idea that the person lived is the key to selling the funeral service to a person who...
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