How Do Authors Persuade Their Readers?

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How Do Authors Try to Persuade Their Readers?
Persuasion is an attempt to convince readers to agree with a point of view, to make a decision, or to pursue a particular course of action (Rosa 629). The essay “Antarctica Belongs to All of Us, That’s Why We Must Preserve It” written by Ellen Ratner shows an example of this. In her essay, she explains that Antarctica does not belong to any one nation, but to everyone. Ratner goes on to say that we cannot drill for oil, minerals, or turn the continent into a tourist attraction. Ratner describes the happenings in Antarctica's ecosystem today, and believes we should do everything we can to try and preserve this continent. In Ellen Ratner’s essay, “Antarctica Belongs to All of Us, That’s Why We Must Preserve It” she uses many persuasive strategies to change reader’s minds about inhabiting the land.

Ellen Ratner uses numerous logical appeals. Logical appeals are refered to as logos. Logos means using logic or reason to convince an audience (Ethos, Pathos, Logos). For example, “[. . .] and what most people do not know is that seventy percent of the world’s fresh water and ninety percent of the world’s ice is in the glaciers in Antarctica” (Ratner). This statistic displays the use of logos. Ratner tells us that if we drill we could lose a water supply that may be needed for future generations. Another example of logos is, a factual quote from geo-scientist and science journalist, Susan R. Eaton. Eaton informs us “The Western Antarctic Peninsula has warmed up 2.8 Celsius degrees in the last fifty years, more than any place on earth” (Eaton). Here, Ratner tries to convince us by using a quote. She attempts to get people to reduce their carbon footprint. Logic is the key here because no other place on earth has warmed up this much in a long time. So, it just makes sense changes need to be made in order to stop the rise in temperature. Lastly, the use of a fact. According to Antarctic Climate Change and...
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