How creativity has been applied to a business idea or problem
To make a business grow and achieve productive and efficient results you need to invoke creativity which has always been an essential business skill. Since long time creativity has been applied to a business world as companies seek to use it in all parts of the organization to make it gain more profits and to be exceptional from others. A business person has to find unique solutions every day and he has to know how to react to situation creatively. Richard Florida (2002) stated human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living standards.
Every individual is creative. Creative person is defined as curious, optimistic, imaginative, hard – working. He enjoys challenges, are able to accept problems easily and see them as new opportunities also he does not give up easily. Each of us see things in different way people are used to see or do, we come up with creative ideas and solutions which make us to explore our creativity in more depth. Creativity is a process from where creative ideas come from and creativity is personal skill which is essential in this process. Creative thinking skills and attributes explain how people are dealing with various problems or ideas. Skills such as imagination, problem – solving, taking – risks and reasoning help us to identify problems, find right solutions, generate and improve ideas also realize them and apply to business process. Intuition, motivation and flexibility make us to select a proper idea, explore different ways to combine and achieve it, improve attitude towards risk and eliminate boundaries. In order to achieve his purposes person has to be self– confident, determined and persistent. There are many ways how individual can improve or develop these skills. For example, JAV company ‘Sysco’ organized creative
References: University of Kent (2010) Action Planning [online] available from < http://www.kent.ac.uk/careers/sk/skillsactionplanning.htm> [26 December 2010] The CBS Interactive Business Network (2002) Personality counts: Psychological tests can help peg the job applicants best suited for certain jobs - Cover Story [online] available from < http://findarticles.com/p/articles/mi_m3495/is_2_47/ai_83058907/> [27 December 2010] SCORE Counselors to America’s Small Business (2010) How to Incorporate Creativity into Your Business Practice [online] available from < http://www.score.org/article_how_to_creativity.html> [27 December 2010] The IEEE Computer Society (2008) Idea Generation Techniques among Creative Professionals [online] available from <http://www.computer.org/portal/web/csdl/doi/10.1109/HICSS.2009.756> [28 December 2010]