How Advertising Influence Youth Attitude Toward Dressing

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  • Published : April 21, 2013
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Summer training

Report on

How advertising influence youth attitude toward dressing

UNDER GUIDANCE

Mr. Vishal Jain

MASTER OF BUSINESS ADMINISTRATION
(RETAIL MARKETING)
SUBMITTED BY
Mr. TARUN KUMAR
REG. No.720593065

PUNJAB TECHNICAL UNIVERSITY
JALANDHAR (Punjab)

ACKNOWLEGEMENT

Through this seminar report I want to throw the light on the topic “How advertising influence youth attitude towards dressing”, it gives me immense pleasure to present my training survey report before my mentors. With deep sense of gratitude I would like to take this opportunities thank my honorable project guide Mr. Vishal Jain This report incorporates many developments, which have taken place in the field of advertising as well as fashion during last 25 or 50 years or so. I have therefore tried to provide a report, which gives a precise and up-to-date view of marketing in a lucid and novel style. It is an attempt to correlate the modern marketing strategies and factual part of the business. Later on while discussing the reactions of various classes of people, the interplay of marketing and advertising factors, which profoundly influence the behavior of people’s buying a product, has been duly emphasized. Everything has been presented in a simplified and refined form, illustrated by well-chosen representative examples. Throughout the report, presentation of material has been sharpened by inclusion of data report. I have made a very sincere attempt towards clear understanding of the report. My inexpressible gratitude is to the supreme guide who enables me to bring up my ideas into the concrete forms. Many people have contributed in the preparation of the report. I express my sincerest thanks and indebtedness to Ms. Gagandeep for inspiring me in the development of my project. I will be very grateful to my mentors and seniors and inquisitive executives for constructive criticism of report and their suggestions for its further improvement.

My heartfelt thanks are due to them.

Tarun Kumar

CONTENTS 

1. INTRODUCTION

2. HISTORY

3. RESEARCH & DEVELOPMENT

4. MONTE CARLO & COTTON COUNTY

5. NEW ARRIVALS

6. REVIEW OF LITERATURE

7. INDIAN DRESSING

8. COSTUMES FOR BOYS

9. NEED OF MARKETING STRATEGIES

10. ORGANISATION OF MARKETING STRATEGIES

11. OBJECTIVES & RESEARCH METHODOLOGY

12. LIMITATION OF THE STUDY.

13. ANALYSIS & INTERPRETATION

14. CONCLUSION

15. BIBLOGRAPHY

16. QUESTIONAIRE

INTRODUCTION

Hearing is to forgetting, seeing is to remembering, doing is to understanding. Advertising is both an art and a business it tells the public at large about the availability of a product usually a consumer article and persuades the people through oral, visual and emotional appeals to buy the product. It presents an article in an attractive, respectable and highly useful way. Yet, like other arts it lies in concealing itself. To put it differently, advertisement of a certain product persuades us in a subtle way that we accept its publicized virtues as facts.

Wearing clothes with prestigious brand names seems to be very important for adolescents. This phenomenon was studied in the context of consumer socialization by examining the influence of three socialization agents, namely parents, peers and TV, on the development of French Canadian adolescents' brand sensitivity and their relative importance. Controlling for socio-economic variables, multiple regression analyses were conducted separately for boys and for girls. For both genders, brand sensitivity is related to peer influence. Girls' brand sensitivity is...
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