Hovis History

Topics: Burberry, Kate Moss, Kramer vs. Kramer Pages: 4 (754 words) Published: January 11, 2013
Burburry – Case Study
Thami Makroum

A British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. The Chief Creative Officer is Christopher Bailey. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. According to Business Weekly, Burberry is the 98th most valuable brand in the world. Burberry was founded in 1856 by travelers when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England.

- The brand was association with explolers adventure creation , military.

1920 open in paris , starting to become a fashion brand - Fashion style common out

1930 – The brand started burburry for the ladies

The Burberry 1930 advertising campaign photographed by Henry Guttman

* Communication it the 30’s : Ski coats , As we said the brand was related to adventure, military so their communication were based not as a fashion Brand *
* Advert for burburry ski coat

1933 - The Equestrian Knight logo was trademarked in 1901, it is featured here in 1933

1934 : We can see in this picture Aviators Tom Campbell-Black (left) and Charles William Anderson Scott following their record-breaking win in the London to Melbourne 'MacRobertson Air Race'. They completed the race in 71 hours, wearing Burberry aviator suits

1935 – Burberry women ad, for costumes and overcoat’s /Summer in the talter

1938 – buburry outwaer advertising campain ( they are still communicating about the overcoats and traveling adventure is still the...
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