Hottest Trend- Social Media

Topics: Twitter, Diane von Fürstenberg, Fashion Pages: 2 (832 words) Published: April 19, 2011
What’s the hottest trend in fashion right now? Social media of course. As part of fashion week prep, if you do a quick search for New York Fashion Week, going on right now in New York on Twitter. To my surprise, conversations ran the extent of the pages— some Tweeters chimed in about the pending snow storm waiting to blanket the city, and others were buzzing about the Alexander Wang, Marc Jacobs and Rodarte shows being streamed online. After turning away for half a second, there at the top of the browser were the words “43 more tweets since you started searching.” 43 more tweets? Really? What was most shocking wasn’t the sheer volume of people talking about the weeklong event, but the actual people who were participating in the conversation. Journalists, fashion incubators, retail gurus and people who were just plain interested in the industry were weighing in on a topic that has notoriously shut its doors to anyone deemed an outsider. Why the transparency now? “People want to feel connected,” says Kelly Cutrone, owner of People’s Revolution and executive producer of reality TV series on Bravo Kell on Earth. Cutrone has orchestrated the campaigns of hundreds of clients, including Donna Karan and Lisa Marie, and has always incorporated a digital strategy when working with them. “It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.” In the past six months, the amount of fashion insiders embracing social media has skyrocketed. On any given day (depending on who you are following) you can learn that Marc Jacobs’ president Robert Duffy is still pondering locations for their rapidly approaching fashion show. You might know that designer Rachel Roy had an interview with a media outlet, or that designer Tory Burch is...
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