Hotel Thesis

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  • Topic: Metro Manila, Makati City, Ayala Corporation
  • Pages : 7 (1948 words )
  • Download(s) : 1365
  • Published : March 12, 2013
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FUNDAMENTALS CONSIDERATIONS ON WHY SM INVESTMENTS CORPORATION ESTABLISHED MORE HOTELS AND CONVETION THAN AYALA LAND

A Research Paper Presented to
The (Name of your school English faculty)
City University of Pasay
F.B. Harrison Street, Pasay City

In Partial Fulfillment
Of the Requirements for the Course
(Subject - Section)

(Name)
March 2013
Chapter 1
INTRODUCTION

A. Background of the Study
Numerous numbers of hotels were established mostly on part of Metro Manila. The process of this actually increases the tourism in the Philippines. Hotels can be rate according to their architectural design in and out of its design. Since Philippines is one of the best tropical destinations in the world. Fine beaches, hospitable people and the best hotel accommodations make this tropical paradise an ideal place for tourists from all over the world. One way of exploring the elegant beauty of the Philippine Islands is by checking out its fine selection of hotels. It complements each guest with world-class hotels and resorts, which guarantee holiday fun and excitement and vacationing pleasure.

Lot of hotels that mist tourist allocated and visited are located in Makati. Its facilities and other high-class venue capture most the style of the tourist want and even the Filipino citizens. List of those Top 10 Best Hotels in the Philippines according to Bren Nelasco on his article The 10 Best Hotels in the Philippines, there he discussed some hotels like the Manila Hotel, Heritage Hotel and Pan Pacific Manila Hotel located in Manila City another are Makati Shangri-La, Mandarin Oriental and Intercontinental Manila in Makati City. There were also some best hotels but can be found outside Metro Manila is Amanpulo in Palawan, Waterfront Cebu City Hotel and Marco Polo Plaza in Cebu City. (http://www.bukisa.com/articles/480382_the-10-best-hotels-in-the-philippines).

Another new trend of business people who are behind those famous establishments like Henry Sy Sr. and Ayala de Zobel Group of Company, creating new businesses can help more tourists to invest in the Philippines. Aside from the Malls and other facilities, establishing Hotels and Convention are also now in their mindset. As what Henry Sy Sr. said, "Success is not just good luck. It is a combination of hard work, good credit standing, opportunity, readiness, and timing." Aside from being Chairman of the board of directors, his son Henry Sy. Jr. who is the Vice Chairman and Chief Executive Officer, he helps to find new ideas and develop new strategies in the SM Group of Companies. He is responsible for the real estate acquisitions and development activities of SM Land, Inc. and SM Development Corporation which include the identification, evaluation and negotiation for potential sites as well as the input of design ideas. He is graduated with a Management degree from De La Salle University. Moreover, one of the Directors which is the daughter of Henry Sy Sr., Elizabeth Sy is the one who primarily oversees the SM Group’s increasing involvement in the tourism and hospitality industry sector. Ms. Sy is also the President of SM Hotels and Conventions Corporation. (http://smdevelopment.com/smdc/index.php?p=860). Switching to another side, Ayala Group who founded by the Zobel Group of Company who are namely Ayala Corporation chairman Don Jaime Zobel de Ayala, his wife Bea Zobel and their son who is known as the Ayala Land chairman Fernando Zobel de Ayala also created luxury hotels around Makati and from them they believed that "Quality is not the objective, it is the strategy". Investing more hotels with its finest architectural design and providing what is best is one of their strengths. (http://www.philstar.com/business-life/2013/02/11/907218/quality-business-strategy-raffles-fairmont-grand-opening-ayala-build).

There is a perception on some people that the enjoyment of a person in terms of this will be hindered by his or her knowledge in the new business concepts...
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