Considering this growth Azerbaijan Government is trying to develop tourism industry as the country itself has huge potential for this kind of development. Having 9 out of 11 existing climates, 9 National parks, Thermal waters, rich flora and fauna, cultural heritage, history Azerbaijan has an opportunity to be developed as one of the leading tourism destinations of the world.
Azerbaijan tourism industry is growing and this factor attracts the world’s leading brands to Azerbaijan like Marriot, Hilton, Kempinski, Four Season, Fairmont, and Sheraton. Considering the strategic importance of Baku there is a competition for the market share in Azerbaijan tourism market. Beside, these brand hotels, there are privately owned small and boutique hotels in the market like the Landmark, Sultan-Inn, Ambiance, Days-inn, and etc. This factor makes the completion much harder to new comers.
The problem of low quality service is going to be solved thanks to these chain hotels opened in Baku. However, the price factor is still problem for many visitors as it is considered too high to stay. It is assumed that the price of small and independent hotels will decrease in the near future.