Hotel Report

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  • Topic: Hotel, Hotels, Raffles Hotel
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  • Published : January 25, 2012
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BM 0970
Introduction to Hospitality & Tourism

Executive Summary

Introduction Hotel Rendezvous, Singapore
Products/Services: They offer worldwide hotel services in countries such as Singapore, Shanghai and many parts of Australia. They are from The Marque Group of Hotels and they have hotels by the name of both Marque and Rendezvous. Hotel Rendezvous in Singapore offers good location too. It is situated in the heart of the civic, cultural and commercial district; Bras Basah Road, just stones throw from the always-crowded Dhoby Ghaut MRT Station. Without a doubt, this is the perfect place to rendezvous for business or pleasure. Competition: Hotels nearby includes the known Concorde Hotel, once known as Le Meridian Hotel, Hotel Fort Canning, Mandarin Orchard, which is a 5* Hotel and Hangout @ Mt. Emily, a themed budget hotel. Unique-selling points: Hotel Rendezvous Singapore has the “Telepresence” Room. This state-of-the-art facility connects users the world with unparalleled convenience and ease, while reducing corporate travel expenses and increasing productivity and environmental friendliness. The hotel is also the first to offer the facility, thus more business visitors will be attracted to stay in Rendezvous. Furthermore, those who book the facility will get discounts for rooms and also f/b services. Target Market: Business travellers

Potential Opportunities & Challenges Of Hotel Rendezvous Challenges include:
1. Some hotels nearby in Orchard Road have better services

An example will be Mandarin Orchard Hotel; they have:
* Medical clinic in case of emergencies
* Baby sitting services for customers who stays in the hotel with their families and need someone to mend their children when the parents are away * Postal services (Immediate mail from the hotel to Singapore Post) 2. Online guest reviews affect the competitiveness of Hotel Rendezvous Websites like Trip Advisor will have both negative and positive comments. While positive comments may encourage first-time travellers to visit Hotel rendezvous, negative comments will deter travellers to enter the hotel, especially the business travellers who want better services. Since, the negative comments will not be removed immediately, thus causing an influence to the choices made by first-time travellers. 3. Shopping centres are located far from hotel

Major shopping malls like ION Orchard and Wisma Atria are located far from Bras Basah Road, where transportation is needed. 4. Due to IR, business and leisure tourists may prefer hotels such as Marina Bay Sands for stay in Singapore instead.

5. F1 Night Race
The F1 night race occurs in the month of September each year and during this period, it is much more inaccessible to get to Hotel Rendezvous. Major road closures at locations such as Orchard Road and Stamford Road will make it harder for drivers to get to the hotel. Challenges: Since F1 will end in 2011, the hotels surround the F1 track race may experience a significant drop in hotel occupancy rate. Therefore, suggestions such as organising local Singapore track race are recommended. Key Developments & Opportunities

1. Zoukout
An annual music, dance and art event hosted at Sentosa Island. Organised by Zouk Club. Tourists all over the world come to Singapore where “30- 35% of the total turnout come from the region, mainly from Thailand, Malaysia, Indonesia and Hong Kong and also as far off as the United States.”  This year’s Zoukout has guests like David Guetta and Tiesto, who are known worldwide. 2. Christmas Light Ups

The Christmas light ups are done annually on the stretch of Orchard Road, where many tourists can photograph their memories with wonderful lights on the background. 3. Great Singapore Sale
Great Singapore Sale is an annual event with extensive discounts to attract global and Singapore shoppers to buy merchandises from international brands such as Topshop, Nike, and River Island. Foreign...
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