Hotel Project

MARKETING
BROOKFIELD HOTEL

  1. INTRODUCTION
a) Write a resume outlining the development of the Brookfield Hotel
This is a three star hotel with 40 bedrooms and a restaurant. It is situated near Portsmouth. The other closest town is Chichester. The hotel is established in 1972 with only 6 bedrooms. At this time there were no hotels in the area and people walk from door to door asking for place to sleep. This is how the idea of opening a hotel came to the owners – The Gibson Family. The transformation of the original building to a hotel took twelve months to the owners. The hotel was opened in September 1974 and was full from the first night. At that time there was an exhibition in Portsmouth.
The next step of the development of the hotel was with adding another house to the left of the hotel.
The hotel works in a highly competitive market – nowadays there are a lot of small hotels like the Brookfield. Their main advantage is that the hotel is a family one, highly professional organized
The hotel has a very quality restaurant – Hermitage – which attract not only hotel guests, but also local citizens. This is a very good indicator of the quality of the restaurant.

b) What are the key factors for its success? As evidence by the video.
The key success factors for the development of the Brookfield Hotel are: the loyal and regular customers, the existence of the customer relationship, the fact that the hotel is a family one, but is managed like a professional one, it is very well positioned in the market.
The fact that there are regular customers to the hotel says a lot about the quality of the hotel. If you are satisfied in every point of view from the hotel, then for your next trip you choose the same hotel. This mean that the rooms are tidy, clean, the meals in the restaurant are very good, the garden outside is full color all year round.
People feel in this hotel like home. Another successful factor of the hotel is the non-changeable staff. It... [continues]

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