Hotel Industry

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Business Plan On
HOTEL INDUSTRY

Submitted to Prof V.K. Sapovadia,
Prof Kishor Barad
& Prof Sharma
Shanti Business School, Ahmedabad

PGDM Trimester II (Batch 2010-12)

Continuous Evaluation in Business Plan

Submitted By
HEMANT VAGHELA
ENROLMENT NUMBER: 1011012005

SR NO.| TOPICS| PAGE NO.|
1| HISTORY & EVOLUTION| 3|
2| GROWTH OF INDUSTRY| 4|
3| MAJOR MARKET PLAYERS| 5|
4| CATEGORY OF PLAYERS| 5|
5| ITDC HOTELS| 9|
6| HOTEL CORPORATION OF INDIA| 13|
7| ITC HOTEL LTD| 14|
8| INDIAN HOTEL COMPANY| 17|
9| THE OBEROI GROUP| 20|
10| HOTAL LEELA VENTURE LTD| 22|
11| HOTEL RADISSION AND RESORTS| 24|
12| SEGMENTATION PATTERN| 25|
13| DEMANT ANS SUPPLY SINERIO| 27|
14| SWOT ANALYSIS| 28|

INTRODUCTION

India is a great tourist destination as well as commercial hub; this makes it a most lucrative nation for a hotel business. The cultural-regional diversity and abundance of natural as well as man-made resources along with cities, towns, and hill stations well connected with transportation attracts multinational visitors from across the globe, providing opportunities for new hotels throughout India.

HISTORY & EVOLUTION

The hotel industry that exists today can be traced back to 3000 B.C. where the earliest inns were homes with rooms provided for travelers. Conditions improved in 1700s England when the renaissance sparked the desire to travel. The United States saw its hotel industry created a century later. By this time they had revolutionized many firsts in the industry including private rooms with locks and doors, free soap, a trained staff, and a pitcher of water in each room. Indoor plumbing and the creation of the lobby followed shortly thereafter. The business of providing strangers with hospitable means has come along way. What once was a service to fellow man is now the foundation numerous economies throughout the world.

The modern era of the hotel industry saw its beginnings in 1794 New York where the first ever hotel was built. Profit potential was recognized with the inception of the industrial revolution. Stock companies invested in hotels seeking profit from property value appreciation and room occupancy revenue. Surrounding communities were promised increase in sales by means of higher volume of people passing through., the industry creates a multitude of opportunities that now saturate the industry in the form of spin-offs of these top four hotel companies creating the most common chains we know of today. History has proven that the success of this industry has largely to do with two factors, location and innovative integration, the combination of these two has created a margin between the larger chains and those who operate on a smaller scale. Soap and locks on doors were the innovation for their day. Strategic placement and product differentiation once again guide the success of this industry.

The word hotel is derived from the French hotel (coming from hotel meaning host), which referred to a French version of a townhouse or any other building seeing frequent visitors, rather than a place offering accommodation. A hotel is an establishment that provides paid lodging on a short-term basis.

The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, and Internet connectivity; snack foods and drinks may be supplied in a mini-bar, and facilities for making hot drinks. Larger hotels may provide a number of additional guest facilities such as a restaurant, a swimming pool or childcare, and have conference and social function services. Some hotels offer meals as part of a room and board arrangement.

Hotel Industry in...
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