Hospitality Business Development
Hospitality Business Development
Essay
Matriculation no. 40071909
Module no. – TMS09801
Date – 30.03.2012
Paper ID- 15870080 Word count-1387
“ Knowing your customers – actual and potential – and your competitors is essential to the development of strong businesses” (Hassanien, Dale & Clarke, 2010, p.84). Evaluate this point of view within the context of developing a type of hospitality business of your choice. Illustrate your evaluation with examples drawn from the Indian industry.
Hospitality business development of hospitality industry analyses the aspects of the business growth and evaluate the developing process of the industry. In the eyes of Hassanien et al (2010), “Hospitality business development is a procedure of using external and internal resources of an organization to bring out some new product in the market for the customer. In the essay all points are discussed and argued on developing the hospitality industry by referencing through secondary data which includes books, journals and educational and websites has relates to the topic. Moreover, in the essay the research is systematically paragraphed, introduced issues are customer role, market research, and analysis of business development, designing of new products in the market and customers satisfaction for organizations in the hospitality industry.
According to Jones & Merricks (1994), a customer is one who buys a product or consumes a service in terms of monetary exchange from any Organization or a company. According to Chervonnaya.o (2003) A set of behavoiur of the customer is concludes through its experience and effective interaction and effective performance of an individual which help them to achieve and fulfill the desire goal which defined as role of the customer in developing the business. The customer is the main focal point of any
Essay
Matriculation no. 40071909
Module no. – TMS09801
Date – 30.03.2012
Paper ID- 15870080 Word count-1387
“ Knowing your customers – actual and potential – and your competitors is essential to the development of strong businesses” (Hassanien, Dale & Clarke, 2010, p.84). Evaluate this point of view within the context of developing a type of hospitality business of your choice. Illustrate your evaluation with examples drawn from the Indian industry.
Hospitality business development of hospitality industry analyses the aspects of the business growth and evaluate the developing process of the industry. In the eyes of Hassanien et al (2010), “Hospitality business development is a procedure of using external and internal resources of an organization to bring out some new product in the market for the customer. In the essay all points are discussed and argued on developing the hospitality industry by referencing through secondary data which includes books, journals and educational and websites has relates to the topic. Moreover, in the essay the research is systematically paragraphed, introduced issues are customer role, market research, and analysis of business development, designing of new products in the market and customers satisfaction for organizations in the hospitality industry.
According to Jones & Merricks (1994), a customer is one who buys a product or consumes a service in terms of monetary exchange from any Organization or a company. According to Chervonnaya.o (2003) A set of behavoiur of the customer is concludes through its experience and effective interaction and effective performance of an individual which help them to achieve and fulfill the desire goal which defined as role of the customer in developing the business. The customer is the main focal point of any
References: 2. Wayne D. Hoyer, Deborah J. Maclinns (2009) Consumer Behavior, 5 edition Nelson Education Ltd. USA. 3. Kotler.P (2000) Marketing Management. 10th Ed. New Jersey, 4 5. Anderson, H. & Jacobsen P. N., 2000, pp. 55-67., Creating Loyalty: Its Strategic Importance in Your Customer Strategy, S.A Journal:- 1. Uxana Chervonnaya, Customer role and skill trajectories in service, International journal of service industry management, Vol-14, no.3, 2003. 2. Zeithanal V.A, Role of Customer, International journal of service industry management, Vol-8, no.3, 1997. 3. Jay Kandampully, Dwi Suhartanto , Customer Loyalty in hospitality industry-role of customer satisfaction and image , International journal of Contemporary Hospitality Management, 12/6, 2007(346-351) 4