In recent years, the term hospitality has become increasingly popular and may be interpreted in a number of ways whether it is commercial or industrial and public services. King in his book describe the hospitality may having four attributes which is must have a relationship between individuals who take the roles of host or guest, this relationship may be commercial or private (social), the keys to successful hospitality in both the commercial and private include knowledge of what would evoke pleasure in the guest and hospitality as a process that includes arrival, providing comfort and fulfillment of guest’s wishes, and departure. Tourism industries are not same as the other industry. It is because we provide the services to the customer besides some of the other industries provide the tangible product. Thus, hospitality and tourism can not be separated since hospitality is the key success to the tourism industry. The following paragraph will discuss about the importance of hospitality toward tourism industry.
Firstly, there are several components in the tourism industry, for example, food and beverages, lodging, place of attractions, and transportation. All there components are related to the hospitality. Each of the components has the connection to each other. So, in order to make sure that the customer will feel satisfied using the tourism services we have to ensure that the customer felt satisfied using each of the components. We need hospitality applied in the food and beverages, so as customer will fell well treated during their lunch, dinner or others. We also need hospitality applied in the transportation provider so as customer or passenger will fell comfortable during their journey. Other tourism components also need the hospitality. Thus, it show us how hospitality very important to the tourism industry.
Secondly, what we provide in the tourism industry is the intangible product. Customers will never feel or experiencing the product offered unless...
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