Hosfstede's 5 Cultural Dimensions Colombia

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This paper is made with the purpose of being used as a general guideline for managers and any individual or organization that’s interested in making business with companies located in Colombia. In the paper, you will find general aspects of the country, such as population, language, location and religious values, and also key factors that will help to understand the cultural habits of the country.

The republic of Colombia or, “Republica de Colombia” is located in the northwest of South America. The country is bordered by 5 countries and 2 oceans. Among them are Venezuela, Peru, Ecuador, Panama, and Brazil. The oceans are the Pacific Ocean to the west and the Atlantic Ocean to the east. Colombia is situated just above the Ecuador line making it a country with no weather stations. This is the main reason why most of the businesses in the country are agricultural due to the constant weather and the fertility of the land. Differ from other South American nations, Colombia enjoys to have an amazing geography by having through the country three of the largest chain of mountains in the continent called “cordillera de los Andes” which offers altitudes up to 3500 meters and thousands of different weathers.

In terms of population, Colombia is the third largest country in Latin America after Brazil and Mexico with an estimate of 46 million people in the census of 2005. The population is expected to grow at a rate of 1.5% per year and the predomination of the gender is women with a 55% of the overall population. Most of the Colombians live in the highlands of the Andean mountains and the coast in the Caribbean. South of the country (which represents 54% of the territory) is habited by just a 3% of the population. In previous history Colombia used to be a rural country dedicated to agriculture and cows, but historic events and internal violence through the years have made the majorities move from small towns to the large cities, looking for security and stability.

Colombia is the second largest Spanish-talking country after Mexico and it has no established ethnicities in the country. Although there are certain indigenous cultures in the north and south coasts, Colombia is considered to be 58-60% Mestizo, a combination of European and American ancestry, with some other descendents from African slaves in the colonial times that settled and developed in the pacific area of the nation. In religion matters, Colombia is considered to be a catholic country although is not stated in the constitution. Around 90% of the people are Roman Catholic, and there are some other religions such as Christians, Protestants and Jews.

Unlike many countries, Colombian economy is focused on certain regions and most of the international businesses occur mainly in the nation’s capital Bogota and the Caribbean cities which have the relevant maritime ports in the country. However this tendency has changed through time and nowadays, more and more cities inside the Andean area are developing international relations. Colombian culture may vary from region to region and the costumes of each may also change in the way businesses are made, that’s why this paper will principally focus on how to make business in the Andean area, especially in the city of Bogotá (that has 10 million people and represents 20% of the population and over 60% of the transactions in the country).

Through history, Colombia’s most recognized sector in the world has been agriculture. Coffee and flowers specially, are the products with higher demand in the world and no more than 10 years ago, represented almost 50% of the country’s exports. Currently, the service sector has grown significantly over the past 5 years in areas of media and communication, and the textile industry has also known to be an important sector of the economy.

Historic events such as violence and politics have made the citizens of Colombia change their way of live in time. As a consequence of...
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