Preview

Hong Kong Disney Case Study

Better Essays
Open Document
Open Document
3442 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hong Kong Disney Case Study
A Case Study of Hong Kong Disneyland

A look into The Walt Disney Company and the trials and tribulations of opening Hong Kong Disneyland

Prepared and researched by:

Amy Essenstein

Brenda Carter

Bill Sherman

Hong Kong Disney Case Study
Situational Analysis of The Walt Disney Company: Bill The Walt Disney Company has come along way from its beginnings as Disney Brothers Movie Studio making Alice comedies and cartoons starring a little mouse named Steamboat Willie. Today Disney is an international business powerhouse operating five successful business units. Those five units are Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Disney Interactive. These operating units accounted for record revenues in fiscal 2013 of forty five billion dollars for TWDC and also had net income of more than six billion dollars. The Media Networks portion of Disney’s business had over twenty billion in revenue for Disney in 2013 with an earning increase of three percent to 6.8 billion. This part of the business is comprised of many different segments including broadcasting, publishing, digital media and radio in separated out into two divisions ESPN INC. and Disney/ABC television group. Disney also has an equity interest in the A&E television networks. Hulu and Fusion which helped with the record revenues.
Disney Parks and Resorts are a worldwide source of revenue for TWDC. This segment accounted for over 14 billion dollars in 2013, which is an increase of five percent over 2012. Operating income at DP&R increased seventeen percent to 2.2 billion dollars. This portion of the business consists of 11 theme parks and 44 resorts throughout the United States, Asia and Europe including Hong Kong Disneyland and Disneyland Paris. Also a part of WDP&R is the Disney cruise line, Disney Vacation Club and Adventures of Disney.
The Walt Disney Company in 2013 had revenues of 6 billion dollars from the Walt Disney Studios division on


References: About.com, 2014 Bloomberg Business Week March 17, 2009 Wikipedia, 2014 Seeking Alpha, February 18, 2008 The Ledger.com February 11, 2007 Wall Street Journal Feb 13, 2013 ahongkongdisneyland.disney.go.com www.thewaltdisneycompany.com
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    FIN 370's Strategic Initiative: The Walt Disney Company
    • 1754 Words
    • 8 Pages

    FIN 370's Strategic Initiative: The Walt Disney Company

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Thomas Edison's Invention Of The Kinetoscope
    • 1263 Words
    • 6 Pages

    Thomas Edison's Invention Of The Kinetoscope

    The Walt Disney Company is the world’s second largest media company, with a revenue of over twenty five billion dollars in the year 2000. 46% of their income comes from films, publishing, and merchandise, 23% of their income comes from theme parks and resorts, and the other 31% comes from broadcasting. The company has many internet, music, recreational, publishing, broadcasting, and (obviously) filming assets, including:…

    • 1263 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ethics and Compliance for Disney
    • 1543 Words
    • 7 Pages

    Ethics and Compliance for Disney

    The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Walt Disney Stock Evaluation Essay
    • 385 Words
    • 2 Pages

    Walt Disney Stock Evaluation Essay

    However, Disney’s primary source of revenue comes from their media distribution channels. Disney owns ABC, ESPN, Disney Channel, and other popular networks making up over 40% of their revenue income (23.69 billion in 2016). According to Disney’s Q4 report for 2016, revenues fell by 2.7 % and based on Disney’s growing concerns for ESPN, subscriptions have since decreased by 10 million since its peak in 2013 of 99 million. At the moment, potential loss mostly will be offset by revenue increases from Disney Parks and upcoming movie releases from LucasFilm and Marvel. However it will be unlikely that Disney will break it’s all-time high of $122.08 from August 2014 in the upcoming year.…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Walt Disney Controversy
    • 613 Words
    • 3 Pages

    Walt Disney Controversy

    The development and marketing of products to minimize negative effect on physical environment and to improve it. Disney is a company that is about respect in every aspect, they require that every manufacture meet guidelines to ensure the business is operated in the most efficient and ethical way. Disney has a tremendous responsibility to give back to those who have helped it become what it is today. The Walt Disney Company focuses on the environment, community and labor standards while focusing on volunteerism It is the major to focus for them, offering free tickets to millions in exchange to volunteer service of an organization. It has five business segments; media networks, park and resorts, studio entertainment, consumer products and interactive…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Walt Disney paper
    • 1102 Words
    • 3 Pages

    Walt Disney paper

    Walt Disney World Company is an international media and entertainment conglomerate. Disney has integrated itself within global culture as a premiere theme park and resort service. Its high quality of standards, unsurpassed customer service, and originality make it like nowhere else in the world. The Walt Disney World Company manages 5 theme park and resorts around the world. Having two based in North America, and with the other 3 based in Europe and Asia. Having been ranked in the top 100 public companies in the world according (Forbes.com, 2014) Disney is seen as having anything but financial difficulty. That however is not the case for one of its prestigious theme parks.…

    • 1102 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Walt Disney Research Paper
    • 557 Words
    • 3 Pages

    Walt Disney Research Paper

    Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.…

    • 557 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Media Conglomerate: Walt Disney Company Essay Example
    • 389 Words
    • 2 Pages

    Media Conglomerate: Walt Disney Company Essay Example

    The revenue brought in by the Walt Disney averages on 3.5 billion yearly. The company as a whole is worth about 50 billion. The company posts their quarterly financial revenue on The Walt Disney Company website. In a recent article, The Walt Disney Company is showcased along with its stock market opportunities of growth and success.…

    • 389 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Walt Disney Conglomerates
    • 1237 Words
    • 5 Pages

    Walt Disney Conglomerates

    The majority of the Walt Disney Company’s revenues came from the media networks industry. Approximately $24 billion of Disney’s total revenues from 2017 came from this industry. Since Disney does such a large portion of their business in this industry, this is where you can find…

    • 1237 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Walt Disney Product Line
    • 1083 Words
    • 5 Pages

    Walt Disney Product Line

    Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalled entertainment experience based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diverse international family entertainment and media enterprise with four major business segments; media networks, parks and resorts, studio entertainment, and consumer product (corporate.disney.go.com).…

    • 1083 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    sdasdasdas
    • 319 Words
    • 2 Pages

    sdasdasdas

    The Walt Disney Company (NYSE: DIS) is a leading media and entertainment conglomerate. The company is divided into five major business segments: Media Networks (including the ABC network), Parks and Resorts, Studio Entertainment (including Pixar), Consumer Products and Interactive Media. Under the leadership of its new CEO, Bob Iger, Disney has renewed its emphasis on its core strategy of creating and distributing attractive content for children and syndicating this content through its various entertainment channels. For example, when Disney produces a new movie, it continues to capitalize on the characters in the movie long after it has left the box office. Before the movie leaves theaters, the company will have already released a line of complementary toys and action figures. This is followed by the release of the movie on DVD and - depending on its popularity - a presence in Disney's theme parks or its own television show.…

    • 319 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Walt Disney Case
    • 681 Words
    • 3 Pages

    Walt Disney Case

    Walt Disney’s Company in the first quarter of 2009 experienced a 46 percent drop in profitability along with a 7 percent drop in revenues. The company breaks down into 4 segments in its strategic business unit organizational structure: Disney Consumer Products, Studio Entertainment, Parks and Resorts, Media Networks Broadcasting. Disney’s Media Networks makes the most revenues and operating income out of the 4 segments. Parks and Resorts and Disney’s Media are the only two segments that are show growth within the corporate structure. Walt Disney was able to recognize customer value and responded to the consumer preferences by spreading the brand into these two segments.…

    • 681 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Walt Disney Company stetangy
    • 554 Words
    • 2 Pages

    Walt Disney Company stetangy

    Media Networks/Broadcasting and Studio Entertainment –High market capitalization and the lower end of revenues compared to Time Warner and CBS. However, with the capital and brand recognition Disney has they are extremely competitive here; especially with ESPN, Pixar, ABC, The Disney Channel. Parks and Resorts –Disney is extremely competitive here with high market cap and high revenues. Disney has become known as the premier destination and vacation for those looking for a theme park. They compete with Six Flags and Ocean Park; Disney has tons of pull in this side of the business. Consumer Products –Another form of Disney’s business that is extremely strong and highly competitive. The only downfall of this side of the business is that it is HIGHLY competitive and a weakened global economy has hurt the bottom line.…

    • 554 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Disney
    • 854 Words
    • 3 Pages

    Disney

    This segment is the second largest revenue producer for Disney. A majority of the increase in revenues was driven due to higher guest spending and revenue from the Disney Dream Cruise; these are the more capital intensive segment of Disney. All of the major operations have been created and developed with help of other entities, for example, Disney Paris is managed by Euro Disney S. C. A. a publicly traded company of which Disney owns approximately 40%.…

    • 854 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing Case Study - Disneyland Hong Kong
    • 1118 Words
    • 3 Pages

    Marketing Case Study - Disneyland Hong Kong

    The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market thoroughly before doing business there. Several factors led to an unsuccessful first year of operations and a majority of these factors could have been avoided with a better cultural understanding in the planning stages. One of the culture differences that was obvious to Disney was the fact that the children are not familiar with the Disney characters. Disney has established its brand and is a marketing poster child in the United States, however this advantage goes out the window in a country such as china that has sheltered itself from the outside world until recently. Disney thought that making a meager attempt at introducing the characters before the launch of the park would help, however familiarity isn’t synonymous with brand attachment. As listed in Global Marketing Management by Kotable & Helson, “Cultural Distance” is one of the six external criteria for choosing a mode of entry into a foreign territory, which was not accounted for by Disney. Cultural distance also recognizes the fact that different cultures have different expectations. This was also the case with China. As stated in the case, “for the tourists of Mainland China, going to Hong Kong means a shopping experience, and so they choose the cheaper alternative to Hong Kong Disneyland…” The case goes on to allude to the fact that the culture in China is one about dollars and cents – when a Chinese person spends his/her money, they are more interested in what they are physically getting. This is very…

    • 1118 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics