As we can see from the case study, Honda and Taurus are highly competing to be the number one selling med-size car. Each is following a different strategy to compete and each is trying to satisfy larger number of customers. As an introduction we can make a brief background of the two cars in the period between 1986 and 1992. Taurus interior was highly customizable to fit buyers' needs, with a large number of options and three different configurations. This meant that the interior of the Taurus could be spartan or luxurious, depending on the buyer's choice of options. On models with an automatic transmission, the Taurus' interior was available in three different seating configurations. The 1986 Taurus was very well received by both the public and the press. It won many awards, most notably Motor Trend's car of the year for 1986, as well as being named on Car and Driver's ten best list for 1986. Over 200,000 Tauruses were sold during the 1986 model year, and in 1989, the millionth Taurus was sold. When production ended in 1991, more than 2,000,000 first-generation Tauruses had been sold. On the other hand was headquartered in Minato, Tokyo, Japan The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Thailand, Turkey, Taiwan and Perú. The car moved through different generations in this period. The third generation Accord was introduced in Japan on June 4, 1985 and in Europe and North America in 1986. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. It had a very striking exterior design that resonated well with buyers internationally, throughout the different markets, in addition to the sedan model the Accord was available with different body styles. The fourth generation of the Accord was brought into the lineup in 1990 and ran until 1993. This generation was larger than previous offerings and incorporated interior and exterior design changes to make the vehicle look and feel sleeker than previous offerings the fifth generation of the Accord was released in 1994.
* Being a safety car by providing both driver and passengers air bags * The high efficiency in certain countries
* High productivity which is comparable with Japanese cars and better than the most European ones. * A good reputation among customer that a car must be good if so many are buying it ! * A very good advertising and promotion strategy with a large number of dealers. Weaknesses
* Has a big engine which means it's not an economic car it's also more expensive than Honda Opportunities
* Good economic situation in America that makes ford able to keep the line at the same price * Ability to increase efficiency and productivity in more counties Threats
Each Company has the threat of the other company's competition in the market, each one is trying to produce more efficiently, providing better services for customers, or satisfy their needs which makes each of them sacrifice some of its profits in order to be the number one selling car in the market so each company existence is a threat to the other. * Honda
* A rapid and quick respond for the competitors actions by providing an offer of small payments over a long period to increase the number of its customers and cash prizes for salespeople * Good leasing deals
* Product, distribution and internal problems that prevented it from restyling and inventing a better car engine. * Small number of dealers comparing to ford
* The depend mainly on one kind of cars which is the accord which accounts for 51% of Honda's sales which means that if this car falls it will be a great loss for Honda company - Weak advertisement policies comparing to its competitors
* It has a good...