Honda Project

Topics: Honda, Honda vehicles, Honda Civic Pages: 26 (7998 words) Published: April 6, 2013
Native name|
Honda Giken Kogyo Kabushiki-gaisha|
Type| Public company|
Traded as| TYO: 7267
Industry| Automotive
Founded| Hamamatsu, Japan (September 24, 1948)|
Founder(s)| Soichiro Honda
Takeo Fujisawa|
Headquarters| Minato, Tokyo, Japan|
Area served| Worldwide|
Key people| Takanobu Ito (President, CEO and Representative Director)| Products| Automobiles
Electrical generators
Water pumps
Lawn and garden equipments
Outboard motors
Jet aircrafts
Jet engines
Thin-film solar cells
Revenue| ¥7.948 trillion (2012)[1]|
Operating income| ¥231.36 billion (2012)[1]|
Net income| ¥211.48 billion (2012)[1]|
Total assets| ¥11.780 trillion (2012)[1]|
Total equity| ¥4.402 trillion (2012)[1]|
Employees| 179,060 (2012)[2]|
Divisions| Honda
Honda Motorcycles|
Subsidiaries| List[show]|

Honda Motor Company, Ltd. (Honda Giken Kōgyō KK?, IPA: [honꜜda] ( listen); pron.: /ˈhɒndə/) is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] In 2001, Honda became the second-largest Japanese automobile manufacturer.[6][7] Honda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.[8] * |

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2012. Honda invests about 5% of its revenues in research and development.[9] History

| This section requires expansion. (April 2009)|
From a young age, Honda's founder, Soichiro Honda (Honda Sōichirō) (17 November 1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from an acquaintance, Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage.[10] After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products.[10] After attending engineering school, without graduating, and visiting factories around Japan to better understand Toyota's quality control processes, Honda was able, by 1941, to mass produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.[10][11] Tōkai Seiki was placed under control of the Ministry of Commerce and Industry (called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company.[10] Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers.[10] The relationships Honda cultivated with personnel at Toyota, Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in the postwar period.[10] A US B-29 bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed in the 1945 Mikawa earthquake, and...
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