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Honda Motor Company

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Honda Motor Company
Honda Motor Company Ltd.
Honda Motor Company Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world 's largest motorcycle manufacturer since 1959, as well as the world 's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and Nissan in 2010.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled released in 2012. Honda invests about 5% of its revenues in research and development.

History
From a young age, Honda 's founder, (17 November 1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from an acquaintance, Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage. After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products. After attending engineering school, without graduating,



References: http://www.hondamanufacturing.co.uk/ethics-values/ http://world.honda.com/profile/philosophy/ http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Honda-Company-Mission-Statement.htm http://en.wikipedia.org/wiki/Honda http://en.wikipedia.org/wiki/Volvo http://www.volvocars.com/Pages/default.aspx http://www3.volvo.com/investors/finrep/ar06/eng/fundamentalvalues/pops/printable/6_vision_mission.pdf http://www.howdyhonda.com/blog/category/sustainability/ http://www.volvoce.com/constructionequipment/corporate/en-gb/environment/pages/environment.aspx

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